Sanjeev Srivastava Email and Phone Number

Reporting to CMD Dr Mahesh Gupta- To Map, Assess and Appoint the most optimum numeric & weighted distribution in Top 70 Cities. - Formulating the Sales plan, Trade & Customer Schemes- Established Team Monitoring Systems ( thru App ).- Retail Management & Sellout Activities

- To Assess the Trend & Scope of Inverterised Home Appliances (Refrigerators, WMs &ACs) : Market estimate, status of competition and distribution channel strategy- Distribution Strategy and Revenue Model of different business categories e.g. small home appliances, consumer electronics and solar energy equipments.- DTH sales & distribution strategy for India and abroad , Challenges in Customer Retention- Manpower Training: systems, commercial & soft skill development- Media Planning : Assessment of various media options and growth trends.

Key responsibilities:• Gross and Net Additions for SD & HD acquisitions, Recharge Revenue & retention management, as per ABP• Distribution management : State, District, Tehsil/Block and Pin code wise,o Ensured the Leadership at 1000+/4000 Premium Consumer Durable outlets i.e. key accounts, o Appointed and Monitored huge distribution channel in select geography (appx 23000 outlets).o Having Direct Network of 450+ sales distributors, 100+ service franchisees• Direct sales, Regional Retail and Corporate verticals.• After Sales Service ; C SAT, Network Audit and Service Delivery• HR : team nurturing, arrested attrition and coaching, Team size : 200+ On role., 1200+ Off role.• BTL ; continuous vigil & support to field teams in consultation with HO & zonal BTL team. • Commercial function and P & L

Worked with Godrej - home appliances division as Regional Sales Manager and looked after Haryana, Delhi & W UP territories for sales & marketing of their Home appliances e.g. Refrigerators, WMs, ACs, MWOs & DVDs, with a team comprising of sales, service & commercial functions.

Joined as Branch Product Manager for ACs in 2001.Left as Branch Manager, Delhi ( South ) and managed the sales & marketing of entire product range like consumer durables ( CE + HA + AC ), IT & Mobile Handsets.

During early years of my career this was my entry in to consumer durable giant of that period, where I handled sales & marketing of all the product categories at various locations of UP & Delhi.