Independent Marketo Consultant
Current• Partnered with clients to build Marketo based marketing automation campaigns to accelerate lead flow efficiently and quickly• Implemented email campaigns, webinars and events using Marketo• Used A/B testing to improve performance rates• Built and executed nurture campaigns• Worked closely with marketing and sales to build and manage lead scoring model• Performed Marketo Audit• Setup Progressive Profiling to improve lead qualification, fine-tune buyer personas to customize nurture campaigns, increase conversion rates, accelerate buyer’s journey and optimize sales times• Conducted data analysis and reporting• Customized emails in HTML; setup forms and landing pages• Troubleshoot technical and syncing issues with Salesforce (SFDC)• Maintained optimal data hygiene and compliance with regulations, including GDPR• Some of my most recent clients include Magento (now part of Adobe), Stitch Labs, DemandLab, Gigamon and Learning Ally