(1). To develop and implement a sales plan that support the implementation of strategies so as to ensure the growth of market share and volume through the most effective use of resource and budget .(2). To develop and cultivate business relationships with the decision makers in the industry by establishing the correct call frequency/contact and conducting regular business reviews between the respective top teams.(3).To appraise the customers of various pricing options where possible for new products and support the customer to price his buying so as to ensure business and safe guard company's interests. (4).To implement marketing "Best Practices" to ensure the realization of all marketing opportunities , market research, selling cost reduction and direct product profitability through utilization of marketing functions to ensure customer satisfaction and to retain the market leadership.(5).To implement the MIS highlighting any variance on volume, profits, budgets against the original business plan so as to ensure the achievement of targets within the budgeted resources.(6). To train , coach , develop and motivate all team members so as to maximize their potential for better contribution of the objectives of the organization.