Sanjib De Email and Phone Number

Looking after OTC division of Cipla limited under company Cipla Health Limited. Working with 4 team members(offroll) based out at Agartala,Tripura and looking after entire Tripura state and part of Assam as Sr. Territory Sales Incharge. Developing the infrastructure of the territory along with proper manpower changes to generate a sustainable and growing business. Driving primary sales and secondary sales along with sales automation for the entire territory. Appointment of stockists in the areas where there is no presence and minimizing the whitespace available and generating business to fullfill the objective of the organization.

● Managed- 6 Distributors and 2 Super Stockist with average monthly business of 20lakhs per month.● Motivating and driving output from 6 reporting on-roll Sales officers with INR 3 lacs revenue for each SO.● Monthly planning with Sales Officers against target with an average 60% achievement on a monthly basis.● Driving primary sales and secondary sales. Monitored a total revenue of INR 35 lacs and achieved INR 20 lacs.● Infrastructure expansion and recruitment of SO as per plan. Trade partners planned – 6 and added 2. SO planned 4 and added 1.● Tracking proper utilization of App for ordering. Business till June’22 registered was INR 16lacs with business achieved till Nov’22 was INR 20lacs.

• Managing territory Kolkata, North 24 PGS, Parts of South Bengal general trade business under personal care division• 2 reporting on-roll Sales officers• Distributor management • Monthly planning with Sales Officers against target• Driving primary sales and secondary sales• Following up of daily sales activity through Sales officers• Distribution expansion with proper plan• Analysing stock availability at CFA level for smooth business

• Managing distributor and accomplish business goals in the given sales territory• Driving monthly priorities as per agenda• Handling team of 11 sales person under distributor payroll• On the job coaching of sales team for better deliverables• Maintaining healthy distributor infrastructure• Analysis of competition activity in terms of sales, distribution as well as visibility• Ensuring shelf space in market with considerable width and depth of stock through replenishment• Prompt addresses of any consumer issue and distribution gaps, if any• Proactive planning and plans for consistent growth in the business• Launching of new products as per plan with distribution and visibility

• Handling of Format stores Modern Trade of different accounts(from June’10-Oct’10).• Replenishment of stocks across all the stores.• Launching of new SKUs in different stores.• Implementation of schemes in different format storesGT Distributor and Dealer management of assigned territory(Nov 2010 onwards)• Achievement of Secondary sales plan• Stock control and availability at distributor level and outlet level.• Handling of Distributor salesman, training, motivating• Target setting , monitoring salesman productivity and other parameters• Monitoring usage of HHT for ordering from market• Availability, Visibility and Freshness check at outlet level

• Channel Sales• Achieving primary & secondary sales target• Handling channel partner & dealers• Motivating channel partner, maintaining good & cordial relationship with channel partner• Close interaction with the dealers• Assisting channel partner & dealers to promote the product & increase sale in the market• Appointing new dealers• Ensuring seamless delivery of products & services in the market• Handling channel partners sales staff & guiding them to drive sale in the market