• Spearheaded the development and execution of innovative sales and marketing strategies through strategic partnerships in Bangladesh, resulting increase in regional ICT-HCM solution sales.• Identified and secured strategic partnerships across South Asia, leading to a rise in new market entries and unlocking untapped revenue streams across diverse verticals.• Built and nurtured long-term relationships with key clients, following 100% client retention and boosting customer satisfaction scores through personalized, data-driven sales solutions.• Continuously monitored market trends and competitor activities, adapting sales strategies in real-time to outperform competitors and capture increased market share in a highly competitive landscape.• Collaborated with marketing, product development, and customer support teams to design cohesive, customer-centric campaigns, resulting in an increase in cross-selling opportunities and higher customer lifetime value.

• Drove 2x increase in SME enterprise revenue by promoting ICT, IoT, and connectivity solutions through effective channel strategies.• Led a team to acquire new accounts and reduce churn, achieving improvement in client retention through tailored upselling and cross-selling initiatives.• Developed SME distribution plans and strengthened partner relationships to streamline resource allocation and improve sales efficiency.• Spearheaded on-the-job and off-the-job training, enhancing team productivity and sales expertise.• Designed strategic sales and marketing plans based on market insights, boosting competitiveness and cross-selling opportunities.

• Directed over 700 BTL events, enhancing brand visibility and driving consumer engagement during new product launches and rebranding campaigns.• Leveraged market research and data analytics to craft data-driven consumer engagement strategies, boosting brand loyalty and retention.• Managed cross-functional teams and external agencies, ensuring seamless execution of large-scale campaigns and brand audits.• Digitalized the consumer engagement process and managed a helpline, improving service efficiency and customer satisfaction.• Oversaw a team of 1,500+ brand promoters, implementing training programs and payroll management to enhance team performance and campaign success.

• Analyzed and executed trade marketing activities, boosting Share of Shelf (SoS) and merchandising efforts, resulting increase in brand volume within the assigned territory.• Optimized product distribution across traditional, modern trade, wholesale, and alternative channels, ensuring consistent product availability and reduction in stockouts.• Led the implementation of targeted promotional campaigns and marketing initiatives, driving growth in sales and increasing market visibility.• Developed and executed Joint Business Plans (JBP), reorganized distribution channels, and corrected distribution issues, leading improvement in distributor performance and engagement.• Controlled and optimized territory sales budget, ensuring cost management and achieving ROI improvement through efficient resource allocation.

• Managed sales channels for international and local brands, ensuring product availability across retail outlets and improving distribution efficiency. • Led merchandising initiatives, achieving increase in Share of Shelf (SoS) and enhancing product visibility in high-traffic retail locations.• Fostered strong partnerships with key retailers and distributors, driving improved product placement and sales growth.• Expanded the reach of BAT products into new and underserved areas, increasing market penetration and driving an increase in sales.• Implemented partner schemes and led distributor management efforts, improving channel performance and expanding market reach.