Leading the Strategic Business Research Team, working towards identifying investment opportunities in terms of Product innovations and strategic initiatives in terms of Corporate Operations and GTM Strategies.Leading the Mergers & Acquisition back office with focus on Business valuation & analysis, Due diligence and Acquisitions Pipeline managementDriving Key strategic Initiatives across the Organization aimed towards building a culture of Innovation. Collaborating with the Virtusa Leadership and Pre-Sales Team in their endeavours towards growing the organization with Strategic consulting in terms of Key Market Opportunities and Go-To-Market strategies.Managing Innovation and Research COE with strategic Business Research Team helping the Technology teams with the Key Market Drivers, Market Gaps, Actionable Market Insights, Business Uses cases and Future Market Trends.

Spearhead Management Consulting, CRM/CXM Strategy, Marketing Automation, Campaign Strategy and Account Management for various industry verticals with an Annual turnover of 100 Cr+.Innovate, Design and Plan Topical Marketing Campaigns through various digital Channels which include SMS, Email, Web-Push Notification, App-Push Notification, Interactive Digital Landing Pages, Social Media Ads.Worked on a Search Engine Optimization Projects for B2B clients with Analytics backed Keyword optimization and Content Building. Initiated various Hyper Personalization and Gamification Digital engagement Frameworks to induce customer acquisition and engage active customer base.Received 2 Awards in IDMA 2020 for best Marketing Campaigns in the Sub-Categories of “Most Effective Use of Digital Analytics” and “Location-based or Proximity Marketing Campaign of the year”. Provide Analytics based solutions to Market Leaders in Retail, FMCG, Manufacturing, Automobile, Pharma and BFSI Sector.Building CRM/Digital Transformation Strategies based on Customer Journey mapping, Predictive modelling, Marketing Technology, Communication Strategy, and Implementation.

Involved in Functional Insight generation and formulating solutions towards ERP / Technology Implementation to enhance Business Model in Sales and Distribution Domain Through Various Business Frameworks.Involved in Key Insight Generations for project deliveries aimed at Strategic Decision making.Leading the Business Growth in Key Strategic Accounts of Deloitte.Develop the account plan: client relationship, client landscape, competition analysis, client Issues and advantage, Multi- Disciplinary meeting/ strategy sessions of the core team and account strategy.Account Marketing and Eminence – Newsletters, thought papers, Client Invites for Deloitte Events etcManaging Retail COE Knowledge Sharing project in Deloitte intended for increasing awareness and know how Retail and C&IP Industry’s business process & working.

Developed a Market Basket Analytics Model to Increase efficiency of Inventory on Hold aimed towards increasing Supply chain efficiency.Involved in Account Management and Business Development for Lifestyle Footwear Brand Business.Involved in formulation of B2B Contracts with Businesses and other stakeholders.Worked on Qualitative and Quantitative Research towards future strategy building in terms of Fashion Product.Worked on New Product Development and Strategy area ensuring to capture Customer pain points and robust supply chain Strategy.Awarded with “You’ve Made a Difference Card” for my work on Strategic Supply chain Planning.