• Attained sales and profit projections as set by the company by setting standards of performance for all team members and making sure of exceeding the set expectations.• Effectively performed daily responsibility for the operations including staffing, recruiting of sales team through effective interviewing and screening.• Played an important role in the implementation of the business on digital/social media platforms and managed to improve sales, build new customer base. During pandemic when the stores were closed, managed to not only retain existing business but increased our customer base through effective digital media marketing and introducing doorstep delivery of customized products.• Overlooked all store operations including selling, purchasing of jewellery/raw material, manufacturing of customized jewellery based on customer designs, Inventory management and control.• Scouting and Negotiating with suppliers of controlled raw materials like precious metals and stones so as to get the best possible prices in the market• Supervising the manufacturing process to ensure efficiency of production, also installed new advanced tools and machinery to ramp up production speed and volume.