With over 20 years of experience in the real estate industry, I am a seasoned leader and strategist in sales and marketing. As the Senior VP of Sales & Marketing at Sobha Ltd, I oversee the planning and execution of the company's sales and marketing initiatives, aiming to increase brand awareness, customer satisfaction, and market share. I have a proven track record of negotiating and securing large contracts, developing and launching new products and services, and expanding into new markets and regions. I have also built and led a high-performing team of sales and marketing professionals, empowering them with the skills, tools, and resources to achieve their targets and goals. My core competencies include negotiation, new business development, business strategy, customer relationship management, and market research and analysis. I am passionate about the real estate sector and its potential to create value for customers, investors, and communities. I am always looking for new opportunities and challenges to leverage my expertise and skills, and to contribute to the growth and success of Sobha Ltd and its stakeholders.