As the Marketing Manager for various residential and office developments, I play a crucial role in driving business growth and maximizing brand visibility in the competitive real estate market. The projects I manage include Parkway Corporate Center, The Levels, Studio N, Studio City, and The Crib Co-Living. Additionally, I oversee the Marketing Initiatives for the Sales Support Group.Residential and Office- Develop and implement comprehensive marketing strategies to promote residential and office properties, increase sales, and enhance brand awareness. - Collaborate with the sales team to create effective marketing campaigns that target specific buyer segments and drive lead generation. - Conduct market research to identify trends, competitor activities, and opportunities for innovation- Manage digital marketing initiatives, including social media, email campaigns, and website optimization to reach a wider audience and engage potential clients. - Oversee the production of marketing materials, such as brochures, virtual tours, and advertisements, to showcase properties.- Monitor and analyze the performance of marketing campaigns using metrics and analytics tools to optimize strategies and achieve desired results. - Supervise and analyze the budget to ensure prudent and efficient fund management.- Lead and mentor a team of marketing professionals.Sales Support- Develop and implement seller activities to motivate sellers and help them achieve sales targets - Create engaging marketing campaigns to attract potential sellers and support recruitment efforts- Coordinate with other departments to ensure seamless support for sellers- Stay updated on industry best practices and incorporate them into sales support initiatives

I am responsible for spearheading marketing, event planning, and placemaking efforts across multiple townships. These include Filinvest City in Alabang, Filinvest Mimosa Plus in Clark, City di Mare in Cebu, and other Filinvest Townships.- Develop and implement marketing strategies and campaigns- Develop and manage publicity efforts, and advertising campaigns across multiple channels, including print, digital, out-of-home, and social media- Conceptualize and execute distinct signature and pocket events, while also seeking out brand partnerships - Strengthen relationships with key stakeholders, including customers, partners, and community leaders- Ensure all marketing materials and communications adhere to brand guidelines and standards- Conduct market research to identify customer trends and preferences- Monitor and analyze campaign performance metrics, such as engagement and conversion rates.- Collaborate with the sales team to develop effective sales strategies and campaigns- Create and manage marketing budgets for each project - Lead and mentor a team of marketing professionals.