Sankar Ananth Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

1. Prepare a digital media plan for the campaign brief2. Maintain close contact with the internal team to understand the client's requirements3. Develop strategies and target audiences in coordination with various vendors4. Campaign builds, creative trafficking, perform QA, to prepare for campaign launches5. Troubleshooting on various issues such as Discrepancies, delivery issues, tracking issues, ad serving issues,6. Monitor and Optimize the campaign on various levels to achieve its KPIs.7. Work with a variety of brand safety vendors such as IAS and DV to ensure ads are delivered on quality placements.8. Work on various reports, billing report, pacing report, sites/apps report, forecasting report, discrepancy report (CM360 vs DSP), Audience performance report, Unique reach report, MMM report.

Bengaluru, Karnataka, India

Mysuru Area, India

1. Refer to the media plan to understand the client requirements and objectives of the campaign.2. Monitor and manage Display/Social campaigns based on the objectives and KPIs.3. Optimize the campaigns to reach it's KPI such as budget delivery, Imp, CPM, CTR, Viewability, CPA, etc.4. Troubleshoot the campaigns for technical or discrepancy issues.5. Pull the reports and share them with the clients for campaign performance6. Addressing the campaign status to the clients in weekly call7. Maintain all records and data properly and safely

Mumbai Area, India

1. Managing and interacting with a large number of advertisers and publishers for running campaigns through Ad networks2. Setting up a campaign after testing the creatives, click-through URLs, Campaign details3. Monitoring and Optimizing the campaigns based on advertiser’s feedback reports and making suggestions for improving performance.4. Responsible for the overall quality of traffic and frequently monitoring the Quality Score of the Publishers5. Investigating and troubleshooting various Ad Serving problems to avoid any discrepancies. 6. Consistently increasing business opportunities through LinkedIn, Forums and Events.7. Maintaining all records of checklist documents, campaign activation forms and IO forms for clients8. Choosing the Media Source for the promotion like App Wall promotion, In-App Promotion, Website Promotion, Social Media Promotion based on the client’s quality expectation.

Chennai Area, India

1. Responsible for generating revenue to monetize the offer wall to display ads on the In-House mobile application.2. Implement different strategies to increase mobile installs and reduce the uninstall rate3. Handling Social Media profiles and ad campaigns to get more installs4. E-Mail Marketing, SMS Marketing, Drip Marketing.5. App Store Optimization for Competitive, Trend and Keyword Analysis6. Optimizing the campaigns based on the Conversion Rate to utilize the Ads space for reaching the Revenue Target.7. To calculate LTV and CAC (Cost of Acquiring a new Customer).8. Work with technical teams to troubleshoot app crashes and technical issues.

Master Of Business Administration (Mba)

Bachelor Of Business Administration (Bba)