Over a career spanning 19 years, I have had the opportunity to work in the areas of:- Consumer Durable / Kitchen Appliances & Retail. I have the expertise in Channel & Retail sales / marketing with the fastest growing & leading electronics and appliances companies in the country.- Product positioning-marketing-communication with inventive vision, strategies and smart implementation.- Profit center management (managing, guiding and motivating a team of professionals to accomplish desired targets).- Operational excellence to achieve more than 30% growth in profits. The years of experience with vast industry exposure has given a good boost to my career and has also taught many a lessons in life:1. Never give up attitude. 2. To be always positive in life and3. Meeting the deadlines, come what may. I am an Out Of Box Thinker, a great motivator with a unique flair for innovations and achievements, I am responsible for: • Formulation and implementation of the total business process at Pan India level, viz; Sales, Marketing & Operations including HR & Customer Care.• Defining targets for the entire business in terms of market share, revenue & profitability.• Ensuring that the total Cost of Operation is being kept low even at the fastest possible expansion. • Monitoring and assessing performance of the entire team including self & ensuring performance standards are being met at all levels.• Implementing total branding process, sales promotion activities, product management, various marketing and sales driven strategies to keep an edge over the competitors.• Creating new business opportunities. • To keep an eye on the Channel Sales development, Network expansion, Distribution management and Key Account Management.• Management of Consumer Offer, Exhibitions and New Product Launches.