• Spearheaded the development and launch of the In-Store booking feature, resulting in 150% increase in bookings [142k to 363k] and 100% increase in revenue [80Mn to 150Mn] on the MyDTDC app [mobile & web combined] in the last FY.• Strategically drove the development and launch of the Rakhi Hamper booking feature (e-commerce), introduced for the first time in MyDTDC, which opened the gates for MyDTDC as a Shop & Ship platform.• Unlocked MyDTDC to more than 15,000 channel partners for retail bookings by building specific features like preferred CP [which helped gain channel partners’ trust and uptake] & cash bookings; following training and migration which led to a drastic growth in bookings on MyDTDC (in less than 2 Quarters) by 63% as compared to complete last FY.• Worked on login/registration flow, multi-shipment booking, DSA as a VAS, multi-piece booking, MyDTDC Global App, tracking enhancements, promo code module enhancements, UI revamp, UTM parameters, events, copywriting, etc.• Enhanced and built features on the DTDC website, Drop-off portal [weight mismatch, packaging & drop-off completion], FR Plus [bookings/billing visibility for CPs].• Crafted long-term product plans and put them into action with roadmaps that aligned with the company’s vision. Drove feature developments/enhancements from start to finish.• Maintained rates, promo codes, serviceability and other masters that the app referred to.• Designed prototypes, and workflows to facilitate ideation and brainstorming on customer experience at every touch point using Whimsical/Figma.• Monitored, analyzed and published product/feature performance reports to the EX-CO and other stakeholders.• Collaborated closely with the Technology and Marketing team on continuous improvements in the released and upcoming products. • Led grooming sessions with the development & QA teams.• Conducted comprehensive UATs of the app, catching bugs and other flaws before release.

• Built and managed tech products for schools so as to offer an integrated school solution.• Was custodian of the TEACHER APPLICATION, the hero product offered by LEAD.• Built new features, sunset features, enhanced features, analyzed and solved bugs, created PRDs, release notes, proof of concept, and performed quality assurance controls on products.• Enhanced the login/sign in flow, casting feature, in-app navigation, smart reader program, resource management, and many more features and reduced the support tickets by 90%.• Introduced the orientation lock feature which gathered a lot of appreciation from users.• Improved the onboarding experience and worked with the marketing team to create onboarding videos with app highlights for first-time users.• Worked on the Smart Memory Management feature which allowed users to keep using the tab, without having to worry about low/no memory left; thereby reducing cost of newer/bigger memory cards.• Worked on FAQ updating, UI changes, fixing design inconsistencies, etc.• Developed messaging, performed product demonstrations to customers, briefed and trained the sales/field teams.• Worked on Jira, Figma, Miro, Confluence, Hubspot, Google Analytics, Moengage, Kibana, etc.

• Building and managing tech products for schools so as to offer an integrated school solution.• Owned and managed the TEACHER APPLICATION (the most important product offered by LEAD).• Built new features, sunset features, improved existing features, analyzed and solved bugs, wrote PRDs, concept notes, release notes, proof of concept, suggested product enhancements to improve user experience, performed quality assurance controls on product.• Worked on an improved login/sign in flow, better casting flow, and many more features and reduced the support tickets from 30-90%.• Worked on ‘Smart Memory Management’ feature which allows the users to keep using the limited memory tab smoothly, without having to worry about low/no memory left. Thereby reducing cost of newer/bigger memory cards.• Periodically analyzed the most frequent support tickets and solved the issue either by bug fixes, flow change or feature improvement. • Designed product roadmaps and worked on prioritization.• Developed messaging and core positioning for the product, performed product demonstrations to customers, briefed and trained the sales/field teams.• Worked on Jira, Figma, Confluence, Hubspot, Google Analytics, Moengage, Kibana, etc.• Worked with the engineering, design and analytics departments to deliver functional solutions.• Conducted UAT (User Acceptance Testing) on all features worked upon by me and the team.

Partnership building/business development with organizations around the world.Identifying the right host companies and gather relevant project plan information.Coordinate with host companies to manage host company expectations and also setting up VI's expectations with host companies.Fulfilling client requirements & being accountable for deliverables.Coordinate and work with IEM and CAM to resolve any issue between the interns and host companies.Monitor and maintain Zoho CRM to ensure placement progress and report events.Attend events, seminars and conferences to promote and develop Virtual Internships brand as well as network.Achieved targets successfully and regularly.

Closed $1.8 Million worth of deals in my tenure with the company.Worked with Kiwi and Australian leads through the entire sales process leaving them with a very pleasant experience while making substantial revenue for the company.Used to working in a fast-paced sales environment where grit, tenacious and resilient attitude, dedication and perseverance are non-negotiable qualities. Proved proficiency in sales techniques such as straight-line method, upselling, cross-selling, and down selling.Ensured ongoing training on various products and sales skills.Passion for CX with proven ability to determine priorities to exceed customer expectations.Flexible & open attitude, driven to help the customer and business as a priority. Motivated to stay current with technology.

Creating marketing strategies for University of Waikato MBM’s social media pages to expand its global presence.Analyzing performance of the pages & content creation.Promoting content widely, so as to reach maximum target audience.

Managing stalls at events on campus.Lead activities during orientation week for fresh and returning students.Helping with ideation of events and activities.

Market analysis for new deck peg clips in New Zealand.Researching the current and projected market size in the decking industry.Finding the best channels to distribute the product.Finding the proper range for placing the deck peg clips in the market.Presenting the report to the Director of H&H Constructions and University faculty.

Market research & outside sales for ADT security systems.Upselling additional products to maximize profitability for the company.Presenting the sales reports to the manager.

Strategizing marketing plans for brands to support the brand goals. Managing development and delivery of new brand assets and collateral. Competitor, demography & trend analysis; Social media contest/campaign management, copywriting.Facebook, Twitter, Instagram, Snapchat & YouTube management for brands; reporting performance.Internal coordination, liaising with internal and external stakeholders, client servicing, and customer service.

Managing YouTube channels for brands, provide administrative support.Designing strategies to increase engagement and revenue.Content creation, video production, maintaining channel hygiene, copywriting & brand integration.