Responsible for Category Growth and Gross Margins

New Product Development : Working with External Research Agency in understanding the User Needs, behavior and documenting for coming out with product features, price range Co-ordinating with Design and production team in formation of the product with a cost factor on mind. Creating Prototype and testing with pilot launch for unaided user feedback through one-on-one interview and polishing the product with design for final launch Understanding key consumer trends for creating a product portfolio for different application segments and verifying the same through on field research and sales feedback. Product Portfolio Management:  Responsible for planning healthy Portfolio mix for all segments through competition benchmarking, Industry analysis  Pricing of the new Products Launched with complete responsibility of PnL for the Moulded Furniture category  Creating RoadMap for product addition to keep the segment (Chairs, Value added Furniture, Institutional Furniture) as per business plan  Channel Pricing for Ecommerce, Modern Trade and General Trade for planning profit mix accordingly as per Business plan Marketing and Market Management:  Designing and implementing Product Brochures for the Molded furniture category for Home, Office, institutional segment  Planning and implementing ATL activities for Premium range of Plastic Furnitures in select markets through Digital Advertising with Marketing Team.  Planning Product Promotion scheme for trade and consumers for segment and category growth for Topline and Bottomline growth  Tracking Segment wise sales and planning appropriate BTL activities like Placement drive for NPD products, Shop Designing with Marketing team for visibility enhancementOperations & Service Planning:  Tracking Sales of NPD and planning inventory level with production. Coordinating with Service for feedback and rectifying the same with the help of Quality and executing the same with RnD

New Product & Market Development:• Identifying the Key Points for a New Product (Mini Bar) on Thermoelectric Technology platform into Hospitality Industry by Industry Analysis, Competitor bench marking and user feedback• Conducting Field trials in market to understand user needs & behavior for product improvement • Coordinating with Design and Technical Teams for development of new product variants as per requirement• Updating with current trends in Hospitality industry to update the product range with new features and variants when required• Prepared Product development document consisting of:- Customer Target Segment- Market Potential- Product features- Product Advantages- Price Point for Profitability• Designing a Go to Market Strategy for a Brand New Technology (New Product Category) Mini bars for Hospitality IndustryMarketing and Market Development:• Executing Go To Market Strategy with Regional Field Sales Team - Product Launch within Hoteliers Community- Holding Product information events with Hotel Associations for Product Launches and Sales- Creating Sales Leads and sharing with teams to execute things • Tracking sales across regional sales team to see market response and launching trade schemes to boost sales• Designing Product Marketing Events like Magazine advertisements, Event Sponsorships to create awareness and generate sales for regional teams• Managing vendors and partners to co-ordinate all on ground marketing events.• Identification, appointment and managing business partners for expanding the distribution of the product.• Training of Field Sales team Pan India for product knowledge and selling strategies for new product

Market Research:Responsible for generation of Market Insights for Construction Chemical Industry based on field data and secondary researchPromotion of Products to Architects, Builders, Consultants for specification into projectsBusiness Development :Creating new avenues for existing product line example Industrial Sale (B2B), Government Clearances like Archaeological Survey of India(ASI), PWD etcCoordinating with North and South Sales Team for identifying new markets for expansionDealer Management:Selection, initiation and development of dealers and Channel Partner for Gujarat, Maharashtra and DelhiCoordinating with dealers in planning,execution and sale of products in their respective geographiesTracking Dealer performance using KPIs: Initiatives taken, Prestigious Projects, Govt Approvals,Sales Orders, Client Servicing in terms of Technical Feedback, Client SatisfactionInitiatives:Business Development:Breakthrough into taking one of our products at OEM level (China)Foray into B2B Segments like Mobile Reception Tower, Industrial Boilers and Refrigerated Transport through trials, negotiations and ordersProcesses:Generation of Dashboard for coordinating activities on a Pan India Level like Project updates, Market Data Sharing, New Product updates

Business Development :Promotion and specification of products to Architects, Consultants, PMCs, Interior Designers and etcBrand Building exercises like Presentations for architects, Exhibition Proposals and Web based activitiesCoordinating with sales team and identifying key influential POCs and directing subsequent effortsInitiatives :Specified our products in projects worth over INR 20 Millions

Developed an Optimal Retail Penetration figure based on field surveys in tier-1, tier-2 citiesAnalysed and proposed a service efficient and cost effective distribution methodProposed the profile of outlets and channel suitable for each market based on survey and model