• Redesigned a sports coach and academy discovery platform using Figma, esulting in a +22% increase in conversions and a +30% boost inengagement• Conducted and facilitated focused groups, user interviews, user testing, and A/B testing to gather valuable insights• Conducted secondary and primary research, created landing pages to assess product-market fit, and generated new product ideas• Developed and executed online ad campaigns to drive user engagement and acquisition• Established design systems to ensure consistent and efficient design implementation• Created digital and physical marketing collaterals, including videos, graphics, standees, and t-shirts• Shot and edited videos for social media platforms• Wrote content copy for the product and ad campaigns• Communicated and collaborated with stakeholders to articulate ideas and deliverables• Conducted in person interviews with people to understand sports ecosystem in India and Europe and derive business opportunities

• Led end-to-end design operations for Volkswagen commercial vehicles for European market and provided support for Skoda and Volkswagen Group• Gathered and articulated client requirements to ensure ideal design solutions• Conducted user interviews and derived insights• Created information architecture, wireframes, and integrated them with user feedback• Collaborated with the engineering team to create visual designs using Sketch, Figma and inVision considering technical constraints and leveraging design systems• Pitched design solutions to clients and incorporated their feedback for continuous improvement• Documented development handoffs and effectively communicated with the engineering team• Created new components for existing design systems to solve modern problems• Developed and updated frameworks for design execution and design team recruitment at various levels• Mentored and guided a team of 2 junior designers• Conducted training sessions on the latest design trends, tools, and processes• Managed 2 CSR projects and facilitated communication between stakeholders• Developed and pitched branding strategies to enhance brand perception• Presented design services to potential customers, including Skoda Auto

• Understanding the product specifications and user psychology by taking user's and client's interview/workshop• Perform market research to validate the product idea and understand the need for the product in the market• Conducting user interviews and understanding the challenges and pain-points• Create personas through user research• Create wireframes and prototypes around customer needs• Creating user-friendly & clean user interfaces• Communicating design ideas and prototypes to developers• Keeping abreast of competitor products and industry trends• Conducting user research and evaluating user feedback• Creating low and high fidelity prototypes for user testing• Conceptualising and creating user-friendly visual designs for websites• Storyboarding and designing brand plans• Creating media such as infographics, explainer and how-to videos• Brainstorming with the social media team to design creatives• Brainstorming and developing branding strategies• Executing clean and aesthetically appealing design concepts• Developing prototypes of new interfaces and products

• Brainstorming and developing brand strategy• Executing clean and aesthetically appealing user interfaces• Developing prototypes of new interfaces and products• Creating user personals and understanding product need and user scenarios • Drafting innovating designs for maximising aesthetic appearance of the websites while maintaining user-friendly elements• Presented design concepts to peers and executive stakeholders• Executed visual design stages from inception to the final product

• Recruiting and retaining volunteers• Training the core team• Working on dispute settlements• Brainstorming to create strategies for improved engagements and motivation