Team Lead And Senior Digital Marketing Specialist
CurrentPlan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Creating interactive KPI databoards using DataBox.Building marketing funnels, landing pages, email/text automations, organic and paid marketing strategies for podcasts, webinars, live events, multifamily deals.Identify trends and insights, and optimize spend and performance based on the insights.Brainstorm new and creative growth strategies.Plan, execute, and measure experiments and conversion tests.Collaborate with internal teams to create landing pages and optimize user experience.Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.Instrument conversion points and optimize user funnels.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.Working knowledge of HTML, CSS, and JavaScript development and constraints.Hands on with tools and CRM's like Hubspot, Zoho, Infusionsoft, Freshsales, Activecampign, MailChimp, Zapier, Salesforce, Clickfunnel, Leadpages, GoHighlevel, Kartra, Hotjar, MS Clarity, GTM etc.Marketing efforts I have overseen have generated roughly $25M in lifetime revenue for the businesses i have impacted.
