Project 1 - Zonal Triggers & Barriers1. Factor analysis & regression on Kantar & Nielsen data set(15.3 M), BAT & equity report to find zonal consumer needs, brand equities, triggers & barriers for soapsProject 2 - MT Shopper profiling & Purchase basket analysis1. Analyzed 15.6 M records for shopper profiling & Purchase basket analysis of soap brands in key MT accounts2. Leveraged insights (SEC, TCL, FOP) to draft negotiation terms for TOT for DMart & Big Bazaar (23% sales - MT)

• Developed a microservice to store user data in a short span of 15 days to meet client’s urgent requirement • Enabled storage of 1.1 million records of user data from multiple clients namely IRCTC iMudra & SlicePay • Connected 10+ microservices and the front end by developing a service which acted as an orchestrator • Improved the security and speed of the service manifold | Was utilized by IRCTC’s and SpiceJet’s projects Achievements • Reduced the operational cost by 60% by developing a microservice which connected a new card processor • Implemented a new error logging system with 300+ specific error codes which impacted 10+ microservices

1. Analyzed trends and market research data to guide strategy development. 2. Directed targeted marketing efforts that promoted product visibility among consumers as well as potential vendors. 3. Coordinated with technology partners to finalize designs and confirm requirements. 4. Managed creative projects from concept to completion while managing outside vendors and partners.