Alexandra (Sanna) B. Email & Phone Number

Stockholm, Sverige

At TAS, I work at the forefront of marketing in order to create a profitable and measurable digital presence for my clients. I help clients from all different industries and markets, with main responsibilities including:- Developing strategy and delivering marketing concepts and campaigns for digital channels such as Meta, Google, Snapchat, Pinterest, TikTok, Twitter and LinkedIn, as well as TV and OOH- Developing media plans and allocating ad budgets- Campaign set-up and… Show more At TAS, I work at the forefront of marketing in order to create a profitable and measurable digital presence for my clients. I help clients from all different industries and markets, with main responsibilities including:- Developing strategy and delivering marketing concepts and campaigns for digital channels such as Meta, Google, Snapchat, Pinterest, TikTok, Twitter and LinkedIn, as well as TV and OOH- Developing media plans and allocating ad budgets- Campaign set-up and optimization on all platforms- Analyzing results and providing recommendations for future marketing efforts- Clients include: Parks & Resorts, Pophouse Entertainment, Didriksons, Sweco, Cirkus Venues, Dustin, Marathongruppen and Oslo Skin Lab Show less

Stockholm, Sverige

Stockholm, Sverige

At Gravel, I led projects as well as worked operationally throughout all stages of the marketing process. My main responsibilities included:- Managing and optimizing campaigns on Facebook and Instagram for clients such as Dunkin' Donuts, Easyfairs, AIM'N and Happy Pancake- Strategy and planning, production, optimization, analysis and reporting- Analyzing campaign performance and providing recommendations moving forward- Allocating and monitoring clients' ad budgets

Stockholm

Stockholm, Sverige

Assisted the marketing department with various tasks, such as:- Planning and executing influencer collaborations- Planning both online and on-site marketing activities and activations- Updating the brand's Pinterest profile- Writing copy for the website

Redondo Beach, California

Assisted the executive account managers with various tasks. Main responsibilities included:- Researching & copywriting- Updating status reports with daily press breaks- Compiling media lists for pitching and updating press directories- Creating content and updating the agency's social media accounts- Drafting blog and social media posts for clients

Greater Los Angeles Area

Helped the non-profit organization reach out with its message organically. Main responsibilities included:- Community Management on platforms such as Facebook, Instagram & Twitter- Curating innovative content and scheduling daily activity for all social media outlets- Searching for new opportunities to raise awareness of the organization and its mission

West Hollywood, California

Assisted the publicists with day-to-day duties. Main responsibilities included:- Conducting in-depth research on potential influencers- Writing copy for news releases and media alerts- Compiling media lists using Cision and Excel- Conducting market research related to clients' industries and competitors- Planning and assisting at red carpet events

Mini Mba In Marketing

Bachelor Of Arts (B.A.), Public Relations

Activities and Societies: Pi Beta Phi Annenberg School for Communication & Journalism

Associate Of Arts (A.A.), Liberal Arts And Sciences

Activities and Societies: Phi Theta Kappa, Women's Golf Team Graduated with Honors in Social and Behavioral Sciences. Minored.

High School, Social Sciences: Media & Communication Emphasis

Activities and Societies: Student Government