Leading MCC’s digital marketing initiatives, focusing on crafting and executing a robust digital marketing strategy that supports MCC’s overarching business goals.

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- Created a community of professionals committed to motivating, educating, and inspiring others to embrace innovation in daily business practices.

Technology Marketing Strategist, Product & Process Innovator

- Driving a high-value product strategy and roadmap, continuously improving value proposition and differentiation based on innovation, technology, customer demand, and market dynamics.- Creating the vision and plan for generating demand by developing high-impact lead generation campaigns across multiple channels resulting in achieving aggressive growth targets.- Developing and improving the use of digital assets, channels, technologies, and data organizing through implementing digital product database tools, marketing tools aligning with continuous improvement programs using agile/lean methodologies.- Owning strategic prioritization for web developer team on VCC’s website, with a focus on organic lead generation, user-centered design, and high-quality marketing content.- Creating go-to-market plans and strategic playbooks for each product based on a deep understanding of the customer journey from top-of-funnel, brand awareness, lead generation, client nurturing, and cross-sell.- Ability to build strong product roadmaps bringing together long & short-term objectives with product rationalization, margin, or quality programs across the business units.- Building systems and processes to track and report on key performance metrics, and using this data to continually optimize marketing strategies and improve performance.- Supporting activities with distributors and promotional events to expand revenues and increase brand name recognition and industry thought leadership.- Manage existing product portfolio and lead the ongoing development process by leading a multidisciplinary team (PM, Engineering, Marketing, Quality, Regulatory, Operation) to ensure revenue and accountability for successful product launch.- Winner of passive and electromechanical product of the year - 2018 Elektra European Electronics Industry Award.- Winner of LED Lighting Product of the Year - 2019 Elektra European Electronics Industry Award.

- Nonprofit organization created to empower organizations with opportunities to grow and share their knowledge, expertise, and experiences. The use of lean product development techniques are fostered to dramatically improve product development performances.- Educated organizations on the integration of lean principles and main lean tools into every process, project, and product deliverable. - Keynote Speaker 2021 LEAN Product & Process Exchange inc LPPDE conference.

- Fueled by authenticity, courage, and commitment, Women in Electronics (WE) is a community of progressive women leaders at all stages of their careers dedicated to the professional and personal leadership development of women in the fast-paced Electronics Industry.

- Developed global and regional product roadmaps to support product line strategy, platform development, and financial viability.- Planned and executed in-depth market analysis, product sales positioning, and competitive analysis to identify growth opportunities in the market for current products and identifying the next generation of intelligent LED luminaires. - Managed existing product portfolio and led the ongoing development process of a multidisciplinary team (PM, Engineering, Marketing, Procurement, Operation) to ensure revenue and accountability for the products successfully launched into the commercial and residential market.

- Responsible for managing large, cross-divisional projects and teams under tight timelines- Managing the continuous improvement of strategic innovation, development processes & business processes.- Increased the predictability of medical accessories devices delivery by reducing complexity in the interfaces between R&D teams and across brands through a new product development process.

- Increased sales from 15% to 25% of new products by launching new products faster to market while maintaining existing products and increasing the number of innovation sources. - Reduced product cycle time from 9 to 6 months by improving the product development process.Implemented a visual management system to track KPI’s.- Leading cross-functional core teams to execute all project deliverables.

- Focusing on Architects and Interior Designers.- Brought solid technical acumen and sensitive design techniques to architectural and interior design projects for different architectural firms. 3D modeling using AGI32 and LitePro templates to render and calculate light distribution for different scenarios.

- Developed new solutions for light pollution reduction by using the models to calculate “line of sight illuminance” (light trespass) for luminaries near the property line. - Completed projects in compliance with state and federal laws, savings, reduced light pollution, and increased safety around the customer’s places of business.

- Performed cost reductions by reviewing the components and production methods, which resulted in a 65% reduction in delivery time and a 10% material cost reduction by using local suppliers.- Responsible for writing concept brief/specifications- Responsible for cost-estimates for approval/rejection of projects- Performed material selection, testing and QA during product development- Experience with AutoCAD, LightPro, and I-DEAS

- Developed new products with architects and designers transforming abstract concepts to functional products through proof of concept, prototypes, tooling to product launch.- Performed material selection, testing, and QA during product development.- Managing product launch presentations to other European sales divisions.- Experience with AutoCAD, LightPro, and I-DEAS.