Responsible for the management of all Campaign activities which are focused on the customer lifecycle in 9 countries. Responsible for executing customer-oriented marketing campaigns for different customer segments. Managing a team of 4 CRM Marketers and 3 CRM interns. • Drive commercial email calendar – oversee CRM campaign planning. • Design & implement strategy for promotional and seasonal HKM campaigns. • Personalization: creating & implementing strategy around personalization for the email & app push messages • Creating custom segments and growing them. • Managing performance of the HKM commercial email, sms and push campaigns. • Lead generation: drive & coordinate lead gen, re-engagement and suppression activities to keep the contactable base active and growing.

• Managed CRM system setup and execution (Salesforce) andmarketing automation with Sales Force Marketing Cloud (SMC).• Handled database and customer segmentation (SQL) and CRMcampaigns.• Email marketing (general campaigns, retention campaigns, loyalty campaigns)• Creating customer segmentations (RFM) & implementing loyalty strategies• Creating digital marketing strategies (SEO/SEA, email, social media and display advertising)• Oversaw online marketing performance, budget allocation,and provided guidance to the online marketer.

• Responsible for developing the (digital) marketing andgrowth strategy. • Responsible for subscriber growth. Result: +1333%. • Managed marketing automation platforms (CRM & EmailMarketing) and established segmented personalizedjourneys. • Oversaw the online marketer, content creator, and techspecialist.

• Translated brand strategy into digital strategy for Malibu, Absolut, Jameson, Beefeater, and Havana Club, including digital awareness and interaction campaigns.• Oversaw paid advertising for these campaigns.• Managed end-to-end social media campaigns, including photography and copy.• Executed email marketing initiatives utilizing Sales Force Marketing Cloud focusing on data enrichment.• Coordinated digital activations.

•Mapped the online customer journey and gathered insightsfor strategic plans & pitches.•Evaluated social campaigns and advised the client.•Provided guidance on social listening to the client.•Kept the strategy team informed about the latest digitaltrends and developments.

Internship - HSMAI is a global organization of sales, marketing, and communication professionals representing all segments of the hospitality industry.During this internship I support in organizing and execute monthly trendseminars, educationals & events. I assist in the development of new activities and the development of a social media strategy. Furthermore I am responsible for the acquisition of new members and advertisers.