Gurgaon-based PAN India logistics company

Building Business of IT , Spring and Machines

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• Building Ecom. Business from scratch in Fashion category.• Partnering with various brands/ vendors mix in the category of Men, Women and Kids • Negotiating commercial terms to have higher margins• Profitability by forecasting and close monitoring of procurement margin• Key Metrics including markup, sell thru and seasonal demand curves• Ensure the latest trends with respect to season, silhouettes, colors, are available to optimize• Develop and execute optimal category strategy, product assortment, pricing, promotions and merchandising plans for launch and ongoing expansion• On-line merchandising and promotion proposals and calendar to achieve sales

• Building Ecom. Business from scratch in Fashion category.• Partnering with various brands/ vendors mix in the category of Men, Women and Kids • Negotiating commercial terms to have higher margins• Profitability by forecasting and close monitoring of procurement margin• Key Metrics including markup, sell thru and seasonal demand curves• Ensure the latest trends with respect to season, silhouettes, colors, are available to optimize• Develop and execute optimal category strategy, product assortment, pricing, promotions and merchandising plans for launch and ongoing expansion• On-line merchandising and promotion proposals and calendar to achieve sales

• Appointed to launch the high fashion denim brand from Italy in India, ensured premium retail presence at 11 high-end mall and high street locations at A+ cities• Achieved YoY budgeted growth by strategizing on 5 year vision and annual business plan, consistently reviewed and analyzed to drive organization forward in fast paced environment• Brainstormed on brand and market positioning post market research, competition mapping and buying pattern analysis to achieve sales of INR 2 Cr within 1 year from the flagship store• Provided leadership direction to the production team for planning and forecasting and set up robust supply chain systems and processes ensuring a 15% bottom-line growth YoY• Innovated to tap E-commerce sites as a revenue segment with online presence at fashionand you.com, 99deals.com and snapdealcollectibles.com building a 10% revenue pipeline• Strategized brand presence targeted at youth segment by participating in college fests and engaged with young consumers on Facebook and Twitter for brand recall and engagement

• Managed operations for the brand with presence at exclusive stores, multi brand outlets and large format stores exhibiting exponential top-line growth from INR 13 Cr to INR 60 Cr within 3 years• Turned-around operating losses of INR 3 Cr to a gross profit margin of INR 4 Cr by implementing innovative value engineering efforts and tapping into the new channels• Strategized on accurate planning and forecasting and tweaked product mix as per customer preference analysis and buying pattern translating to bottom-line growth of 25% YoY• Envisaged value brand ‘Aurelia’ as a distribution brand with presence at multi-brand outlets and large format stores building revenue pipeline of INR 8 Cr within 1 year of operations• Coordinated with designers to enhance product design ensuring 4 annual collections for product freshness and brand appeal based on consumer buying pattern analysis• Conceptualized distribution as a new channel and appointed 15 distributors with brand presence at 300 multi-brand outlets pan-India building a 40% revenue pipeline• Implemented on sale model for the distribution network leading to enhanced working capital translating to organizational efficiencies and effectiveness• Envisaged and executed international store layout with innovative visual merchandising with an aim to enhance brand appeal and recall• Exhibited risk capability by initializing retail rationalization and shut down 12 unviable retail stores within 6 months to consolidate and streamline systems and operations• Built and grew exclusive brand outlets to 60 stores with enhanced brand look and feel ensuring presence at premium mall and high street locations towards brand positioning• Implemented HR policy of right person for right job by motivating existing team members for higher productivity and infusing and mentoring fresh talent towards desired goals• Formulated and executed extensive product, sales and soft skills training.

• Led and managed the washing machine division pan-India enhancing trade marketing activities leading to a growth in revenue from INR 400 Cr to INR 700 Cr in FY 04• Appointed 80 distributors to increase product availability post geographical and demographic analysis placement leading to a market share growth from 8% to a considerable 12%• Pioneered, negotiated and executed strategy of brand presence at large format retailers with top of mind space leading to a 50% revenue contribution from this sector• Coordinated with product managers, R&D and production for technological product upgradtions based on market feedback and consumer preferences to achieve a 20% sales growth YoY• Was chief trainer and mentor facilitating product and sales training to a team of 800 personnel

• Responsible for sales and distribution of South India region constituting 4 states, captured 75% market share by executing dual pronged sales strategy of in-store branding and product reach• Pioneered to tap large format retail stores with favorable agreement terms against competition ensuring premium brand space leading to top of mind recall and 25% bottom-line growth

• Part of the core team for launch and sales and marketing of front-load washing machines and microwave ovens on German technology, ensuring it was a market leader within 2 years• Revived and strengthened the brand in South India by increasing sales and distribution network to A, A++ and B towns ensuring a 65% market share to the brand• Implemented effective training strategy for enhanced sales and product knowledge across all stores with an aim to enhance footfall conversions

• Provided leadership direction to six branches across East India and turned-around organization by achieving 300% growth within 2 quarters against previous losses for 10 quarters• Consistently remained in the hall of fame as a top performer for the organization