As a Managing partner of AMG Dubai I oversee our sales & trading department as well as our sales representatives to reassure they are offering the highest quality of service to our clients. Being that our core business is trading and sales it is vital to have a pulse on current market trends and information and as Partner its my responsibility to always provide our clients with current technology at affordable prices. My vision to expand Complete Cellular into all emerging markets in Africa and to build a brand of reliable distribution and great customer service. With the latest & the best offers from Brands like Apple, Nokia, Samsung, HTC & Blackberry, our motive is provide the latest handsets at the best prices. With partners all over Europe & Americas we have established ourselves as one of the leading suppliers of these handsets in the ;local as well as the Middle east market.

Responsible for total ownership of the Product Revenue and Profit Margin for the Distribution Business. Analyzing the market requirements & deciding the right lineup of products with the right prices by negotiating with the vendors, pricing positioning by competition analysis & focusing the profitability of the products & develop proper marketing plans & activities with the Media ( ATL & BTL) for product branding & ensuring proper training of the products to the staff. Analyzes and controls expenditures of distribution division to conform to budgetary requirements. Monthly / Quarterly Reviews and analyzes sales performances against Budget. Responsible for the recruitment of the staff, training & ensuring of the performance of the staff. To have direct interactions with the key retailers, dealers & exporters in the region.

To expand sales & operations in Middle East & Africa region.Reporting directly to the CEO i was in charge of all sales and marketing activities incl. training, management and recruitment of resellers/partners in the territory. To Plan, execute and supervise new product launches activities in different countries in the Region.• Contribute to annual business planning process with other areas in order to create clear goals for the business which reflect marketing priorities for the Products of the companyResponsible for educating the Channel Partners through Public and Private Seminars and Exhibitions & Conferences on different subject matters for increasing market share and business for company products.• Manage the inventory levels with Distributors to maintain agreed stock holding levels and plan orders in line with annual plan and work with distributors closely to ensure implementation of objectives and priorities.

• Developed strategic business and sales plans for entire products line within the Resellsers network. • Significantly increased revenues by 10% cross entire products line, while laying foundation for an overall growth by 25% within a years time.•Helped revise and directed sales, marketing, product evaluation, procurement, strategic business relationships and operational activities in the entire distributors market. •Rebuilt, motivated and redeveloped the distributer's sales force which resulted in better product knowledge and understanding and higher revenues.•Redeveloped and matured relationships with dealers and retailers• Advised senior management team and market trends and product's features issues.•Played key role in line of product diversification and product positioning

• Responsible for managing strategic and tactical sales planning for promoting the sales of TELECOMMUNICATION PRODUCTS (SIEMENS, NOKIA, SONYERICSSON, THURAYA & ACCESSORIES) in the Middle East and Africa through Reseller Channel / Dealers to ensure that market penetration, brand visibility, growth, market share and profits are maximized.• Direct responsibility for achieving Revenue Budget set and agreed with the Management including profitability forecast and the preparation and implementation of annual sales plan with business management in individual markets.• Plan, execute and supervise new product launches activities in different countries in the Region.• Contribute to annual business planning process with other areas in order to create clear goals for the business which reflect marketing priorities for the Products of the company.• Review Dealers, Resellers & Retail showroom performance on monthly basis to ensure Distribution and display inline with objectives. Analyze and present sales updates to distributors and implement prompt corrective actions.• Ensure the Dealer & Retail sales teams possess acceptable levels of knowledge and skills required to achieve planned objectives.• Plan, develop and implement channel management strategies, consumer promotion activities including yearly business plan for the region for promoting the sales of Products through Partners.• Responsible for educating the Partners through Public Seminars and Exhibitions & Conferences on different subject matters for increasing market share and business for company products.• Manage the inventory levels with Dealers & showrooms to maintain agreed stock holding levels and plan orders in line with annual plan and work with distributors closely to ensure implementation of objectives and priorities.• Recruit top-tier, team of highly competent sales professionals for the operations to achieve corporate objective.

Direct responsibility for achieving Revenue Budget set and agreed with the Management including profitability forecast.•Responsible for developing strategic operational plans for business development.•Grew Sales Revenue of the company by 20% by strategizing business development efforts to outperform corporate target.•Increased Market Share from 40 % to 45% in 1 year.•Planned and executed comprehensive sales, marketing, business development strategy to successfully ignite growth and profits.•Responsible for promoting the sales of MOTOTROLA / PANASONIC BRAND pagers & telephones through Key Accounts / Modern & Traditional Channels in the whole of UAE.•Planning and forecasting the annual business development plan, budget, targets, generating periodic reports and conducting sales presentations.