• End to End PM - RFQ to PSW sign off- till J1+ 90D• Executed New Program with CTQ, & Optimised resource targets.• 70 + program launches – USD 750 Mills revenue generation (16 programs in 2017)• Heading team globally for New programs as per CSR & Comstar PD system.• Derived efficient systematic New Product change management• Doubled Global aftermarket portfolio in 2 years through Distributors, dealers, branding.• Added up Aftermarket customers like REMY, Bosch, Valeo, Hella, HC Bosch, IAT.

• Handled Sales, Service, Warranty, PM of Heavy duty starter motors and alternators etc. o Caterpillar, BEML, Cummins, Greaves Limited, Kirloskar, TataMotors, Spheros Motherson, Railways.o REMY Mexico, REMY Hungary, CAT Reman – Mexico, Baxters – Australia, Yang Fa – Singapore, Trysome – South Africa, UCAL Exports - UK and Prestolite UK. o Retail and institutional sales with area managers and field engineers.• Launched in REIL brand with all OEMs within 9 months after REMY partnership was over.• Profitability thru price increases/VAVE for Rs.100L per annum impact.• Introduced products of Prestolite Inc. joint venture for Rs.100 lacs in first year• Successful in creating service spares in dealers and workshops for Prestolite JV.• Restructured the Warranty policy and introduced of RECON business. • Added business lines.

• Responsible for setting up Green Field Indian Operations for the product and spares including infrastructure of marketing, service departments, and distribution network etc. and with major OEMS.

• Responsible for Profitability, Topline, Cashflow, brand building and LRP. • Handled Transmission Gears, Crown Wheel Pinions - HCV / LCV / Industrial for AM / OEM in South and Srilanka.• Successfully surpassed all 15 Years Record in Sales (val. and nos.), with strict monitoring the credit control. • 15% up in profits, 20% up in sales YOY with reduced receivables.• Received Best receivables Award, Best Sales Award.• Handled AM distributors - TVSI, MAS, SM, IMPAL, & Direct Dealers. OEMS - CAT, TAFE, SAME, BONFIGALOLI, M&M, VST, KAL etc. and ensured Single Window Communication for all OEM (including Global Sourcing). • Shifted in NPD to aggregates from components.

• Handled Engine valves and valve train components like valve seats, bushes Guides etc.• Headed and achieved sales and collections in After Market – All India , Sales forecasting, budgeting, ZBC, SBP , SBP, LRP, PPC, Inventory management and C & F agents managements..• Achieved 25 % YOY growth in South India with reduced recieveables.• Pioneered in bring in web-based billing for Aftermarket business. • Practicing TQM and followed PDCA cycle in marketing

• Handled South, East and West in marketing Portable Diesel Engines.• Breakthru sales in Marine and Agricultural Segments with Govt approval on subsidies.o Base engines, Marine engines, Pumpsets, Gensets, Construction applications etc.• Headed AM marketing of Borewell Compressors (all India). • Achieved the profit targets 3 months before time.

• Handled Sales & Service of Portable Engines (Petrol and Diesel) in South Zoneo Base Engines, Gensets, Pumpsets, Marine• Achieved sales thru various Govt subsidy schemes, improved retails in units and spares.• Implemented policies for warranty and launched timely service bulletins.• Added new products and sales of 20% in 18 months.• Conducted mechanics meet and training programs for enhancing the skills.• Introduced the concept of Authorized Service Centres in the segment.• Member strategic team for implementing new products like power tillers / power ploughs and small engines.

Previous Employment DetailsMansel Equipments Ltd., Chennai May 1994 – Sep 1996Engineer – Sales & Service Trinity Enterprises, Coimbatore Apr 1990 – May 1994Engineer – Sales & Service