• Formulated a go-to-market strategy expanding the network of affiliated stores from 30 to 100 within 45 days; defined ideal customer personas, maintained competitive comparison, revised messaging, and managed inbound and outbound campaigns • Launched 'The Kaching Network' crafting SOPs from inception cultivating a network of 6,000+ influencers - A novel influencer marketing model engaging and incentivizing subscribers to join in on brand campaigns based on their interests, thus… Show more • Formulated a go-to-market strategy expanding the network of affiliated stores from 30 to 100 within 45 days; defined ideal customer personas, maintained competitive comparison, revised messaging, and managed inbound and outbound campaigns • Launched 'The Kaching Network' crafting SOPs from inception cultivating a network of 6,000+ influencers - A novel influencer marketing model engaging and incentivizing subscribers to join in on brand campaigns based on their interests, thus creating user-generated content for client brands• Spearheaded a comprehensive company rebranding; collected consumer insights and conducted a deep study of the brand’s purpose, positioning and target demographics; formulating a cohesive and compelling brand identity• Directed redesign of company logo, brand book, website, social media and content strategy and offline assets; planned and styled photoshoots and led communications with consultants• Led client pitches, upholding the brand narrative, successfully signing 5 clients, resulting in additional; fostered strong client relationships and recorded a 40% customer return rate• Automated social communications, resulting in a 30% growth in subscribers each month implementing chatbot integration on Instagram; restructured WhatsApp bot communication flow resulting in a 22% reduction in subscriber drop-offs• Implemented 2 targeted retention campaigns, yielding a 30% reduction in churn rate over 6 months • Directed a macro-influencer (100k - 500k followers) campaign in Chennai, achieving 10% subscriber growth in 60 days• Executed micro and nano influencer campaigns for clients and partner merchants, generating sales conversions of 1-3% Show less

• Have collaborated and worked with over 250 brands and created digital content for expanding brand reach. • Have been invited as a Guest Judge on Masterchef India Season 5• Appeared as a guest judge in the semi finale episode of ‘Grilled’ that featured on Fox Life and can be found on Hotstar• Have conducted Food Styling and Photography workshops and exhibited the work of the students of Kamla Raheja College.

Belboy (with a single L) is an on-demand errand running and instant shopping service in the hyperlocal space. We enable users to instantly get their chores done via our application, in a few clicks. Pick up, drop, photocopy, shop, Belboy's can do it all! We have a host of partners in the categories of gifting, food, home supplies, fruits and vegetables, meat, stationery, electronics, medicines and more. All of these can be delivered in under an hour!- Grew the company to 50,000+… Show more Belboy (with a single L) is an on-demand errand running and instant shopping service in the hyperlocal space. We enable users to instantly get their chores done via our application, in a few clicks. Pick up, drop, photocopy, shop, Belboy's can do it all! We have a host of partners in the categories of gifting, food, home supplies, fruits and vegetables, meat, stationery, electronics, medicines and more. All of these can be delivered in under an hour!- Grew the company to 50,000+ deliveries - Clocked Revenue of Rs 65,00,000 in 18 months of operation- Partnered with 350+ top retail and FnB brands in Mumbai- Listed in the Top Apps of App Store in the Lifestyle Category- Led a team of 40 people Show less

• Worked on social media and digital presence from scratch.• Created and executed marketing strategies and influencer marketing campaigns.• Created and Managed complete digital content.

Worked on a project that closely studied the water bodies and their edge conditions in Vancouver.Conducted a specific study on the Georgia Street Transect lying between False Creek and Stanley Park. The study delayered the Urban Form and Morphology, Terrain and Natural Systems, Streetscapes and Mobility.