I'm a B2B product marketer and GTM strategist with a passion for business storytelling. Turning complex concepts into relatable, relevant, and “yes-I-want-to-get-behind-that-thing-you’re talking about“ stories – that’s what I enjoy doing!In my 13-year professional journey, I have worn a lot of hats. From collaborating with senior leaders and subject matter experts to translate their passion and expertise into compelling thought leadership pieces, to orchestrating product launches that go beyond releases and instead are experiences that “wow” audiences – I endeavor to help tech leaders make the most of product marketing strategies to fuel their business's GTM journeys. Collaboration is a term you’ll find earlier in my dictionary (if words in my dictionary were based on my philosophical bent of mind, instead of alphabetically). I enjoy teaming up with colleagues from product management, sales, marketing, and customer success teams, tapping into their diverse perspectives, to craft narratives that provide customers with a complete product and business story. I am also a firm believer in experimenting and trying things out, because honestly, no matter how many playbooks or templates you have in place, no two people on your target radar are ever alike and no two days the same in the life of a customer. I am a lifelong learner – you'll find me driven by curiosity, always trying to understand what makes people tick and stuff happen. I geek out on literature (evidenced by my book blog – Of Books and Bookworms), exploring history, and vibing to Jazz music.
Freelance
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Gtm And Product Marketing ConsultantFreelanceMumbai, Mh, In
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Product Marketing ConsultantFreelance Nov 2023 - PresentConnect with me to:- Develop strategic PMM initiatives aligned with business goals and streamline PMM operations.- Define and target your ideal customers through ICPs, segmentation, and customer journey mapping.- Conduct market research to identify opportunities and analyze competition.- Craft compelling product positioning, value proposition, and messaging that resonates with your audience.- Execute seamless product launches with effective planning with cross-functional campaigns, beta testing, sales enablement, and content marketing.- Maximize product value through user lifecycle management, including onboarding, adoption, activation, engagement, and retention strategies and execution.
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Product Marketing ManagerCialfo Feb 2022 - Oct 2023Singapore, Singapore, SgTransforming product features into compelling narratives that captivate audiences and drive product awareness, adoption, engagement, and retention. Developing product positioning, value propositions, and messaging that resonates deeply with the target audiences, highlighting our unique value in the market. Creating impactful go-to-market strategies that turn launches into memorable events. Working alongside cross-functional teams, including Business, Sales, Customer Success, Product, and Marketing, to orchestrate seamless product launches.Constantly evaluate marketing performance and using data-driven insights to refine marketing strategies and experiments including A/B testing and optimisation of content & design -
B2B Product & Content Marketing ConsultantSelf-Employed Mar 2017 - Feb 2022Working with both B2B businesses and entrepreneurs to develop and execute content marketing and product marketing strategies, including crafting and executing lead generation campaigns, building an online brand presence, executing social media programs, and working on thought leadership and content marketing. This work has resulted in collaborations with businesses in various industries including banking, fintech, travel and tourism, retail and marketing agencies.I have also worked in an editorial capacity for magazines (The Podium) and have helped clients in writing and editing their books.Marketing Expertise: 1. Brand Awareness2. Demand Generation3. Lead Generation4. Account-Based Marketing5. Lead Nurturing6. Customer Advocacy7. Internal MarketingStrategy and Execution:1. Content Marketing2. Thought Leadership3. Product Marketing4. Sales Enablement5. Personal Branding6. Pitch Decks & Proposals7. Strategic Narrative8. Book Writing & Editing
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Co-Founder, StorytellerNarrativa Studio Aug 2017 - Jan 2019Narrativa is a storytelling studio, on a mission to transform the human experience through storytelling. As the co-founder and partner at Narrativa, I was responsible for crafting strategies and stories for businesses, communities and individuals. At Narrativa, I helped translate novel ideas into action, through story-driven services. From corporate stories to personal branding to human-interest narratives, I worked as our client's personal storyteller and helped them move beyond traditional marketing.
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Product Marketing Manager, EditorIntellect Design Arena Ltd Feb 2013 - Feb 2017Chennai, Tamil Nadu, InMarketing for Global Transaction Banking line of business including Digital, Payments and Cash Management, Commercial Risk, Liquidity, Supply Chain Finance and Trade FinanceDelivering to the annual marketing planning process, including new initiatives and tactical planningEnable sales by developing marketing assets aligned to the entire B2B sales cycleWorking with executive management, product councils, pre-sales, sales and delivery teams to ideate, create and distribute content for marketing collaterals, workshops, events and speaking engagementsPromotion through thought leadership by creating and distributing articles, blogs and whitepapers authored by senior management and subject matter expertsGlobal support for campaigns, events and thought leadership for transaction banking products, leveraging distribution through multiple channels, both electronic and printManagement of website through creation of content for landing pages, product pages and trending articles and employing SEO techniquesLiaising with PR to create and execute content for external disseminationLiaising with pre-sales teams in responding to proposalsSupporting social media marketing -
Account ManagerIntellect Design Arena Ltd Jun 2011 - Jan 2013Chennai, Tamil Nadu, InImplementing sales strategies for designated insurance accounts on a pan-India levelBusiness development for new business deals in the insurance industry Stakeholder management including building, nurturing and managing client relationshipsAccount management including invoice payments, reconciliation and daily operational tasksResource augmentation to respond to business needs of the clients
Sanskriti Nagar Education Details
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Indian Institute Of Management, CalcuttaMarketing -
K J Somaiya College Of EngineeringInformation Technology
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Ramnarain Ruia CollegeHsc
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Canossa High SchoolSsc
Frequently Asked Questions about Sanskriti Nagar
What company does Sanskriti Nagar work for?
Sanskriti Nagar works for Freelance
What is Sanskriti Nagar's role at the current company?
Sanskriti Nagar's current role is GTM and Product Marketing Consultant.
What schools did Sanskriti Nagar attend?
Sanskriti Nagar attended Indian Institute Of Management, Calcutta, K J Somaiya College Of Engineering, Ramnarain Ruia College, Canossa High School.
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