Cybersecurity solutions (EPP, DLP, BDR, MDM, PAM) for Consumers, SMB's, Enterprises & Govt. Institutions: Value-added reselling of products and advisory services for ISO 27001, SOC2, PCI-DSS, GDPR & DPDPA compliance. - Revitalized business strategy, leading to renewed growth in revenue post termination of distribution relationship with Avast Group- Successfully established a partnership with a risk advisory services company, resulting in a large BFSI clients funnel- Raised Debt Funding to support the new business plan, resulting in a 25% expansion of company operations- Prior to June 2023, the company’s business focus was largely on consumer antivirus product portfolio - Avast, AVG, CCleaner & HMA- Crafted a strong brand presence on Amazon and Flipkart leading to increased brand awareness, customer engagement, and 10x revenue growth- Expanded product availability at 4000+ large format retail locations nationally with strategic POR card distribution partnership- Drove brand visibility through Gift Card and Loyalty rewards channels, reaching and engaging 100Mn+ leading banks & credit card users- Created a dedicated sales channel via Softzaar.com, resulting in $50,000 annual revenue and establishing a strong online presence- Achieved 50% YoY growth from April 2019 to June 2023, resulting in significant profitability and a cash-flow-positive business

Collaborated with cross-functional teams in China, Thailand & India to launch innovative Smart Watch products from mid-2017 till June 2019.- Negotiated contracts with China-based factories, securing a 20% reduction in product costs with enhanced quality- Launched high-end POMO Kids watches through toy channels- Maximized brand exposure and distribution via strategic placement in mobile & Horology/Watch stores and Amazon. First shipment sold out in quick time and established the Gekko brand as an emerging player - Expanded to the Indonesian and Nigerian markets, leading to a 100% growth in exportsWorked on the ideation, vision and mission of the Wearable's Business of the company. - Launched smart watches under the GEKKO brand in 2018 - Developed product opportunities, to actively grow the wearables business venture.

• Key member of the Planning and Strategy team • Actively contribute towards formulation of ideas and strategic direction for new account pitches • Conduct primary research and analysis in forming market strategies for current and potential clients• Collaborate in formulating visual and copy ideas with members of the creative team• Planned and managed the social media accounts of an existing client’s brands• Increased customer engagement, post reach and page likes by producing engaging creative posts• Formerly assisted the Copywriting team as an added responsibility • Produced and modified various kinds of copy for clients, ranging from brochures, SMS blasts, emailers, newsletters to print and OOH advertising

• Exposed to store operations, customer relationship management and support• Managed the online store back-end by updating new and existing product pages and prices• Processed daily online orders and coordinated shipping with warehouse manager • Planned and facilitated product procurement and monitored product movement• Initiated communication and interacted with the brand’s 300,000 + Facebook community• Conducted customer support, by addressing various customer grievances ranging from shipments to the ‘Team Elite’ loyalty program, and ensured prompt resolution of issues

• Led 40 students, including an Executive Board of 5 Vice Presidents in the strategic planning and execution of tasks• Mentored the local committee in growth, achievement and personal development • Cultivated a feedback driven culture to foster ownership from members• Established a partnership with the School of Public and Environmental Affairs (SPEA) to create a sustainable future for the local committee

• Achieved highest outgoing intern placement (16) in past five years• Managed the global internship program for outgoing interns• Assisted the VP in coordinating, training and delegating tasks to the team

• Assisted the web administrator in running the online store back-end by updating store merchandise, content verification and weekly sales promotion execution • Devised and executed a marketing campaign to drive the physical store customers to the online store• Assisted in customer relationship management via the brand’s Facebook page• Compiled a customer analysis to ascertain customer preferences and emerging trends