The assignment involves the analysis and review of the agency's positioning as well as the analysis and review of the go-to-market in strategic and operational terms. It also involves the drafting and supervision of the implementation of the marketing and communication plan to support commercial objectives, as well as the digitalisation of marketing activities.

The assignment aims to review the positioning, the go-to-market of the company and the identification of key markets in terms of industry and target nations.Loson is developing new product lines focusing on mechatronics and the integration of complex systems thanks to expertise in materials technology, design, engineering and industrialization, electronics and microelectronics, making a complex organizational and marketing leap from the previous situation in which it was mainly a… Show more The assignment aims to review the positioning, the go-to-market of the company and the identification of key markets in terms of industry and target nations.Loson is developing new product lines focusing on mechatronics and the integration of complex systems thanks to expertise in materials technology, design, engineering and industrialization, electronics and microelectronics, making a complex organizational and marketing leap from the previous situation in which it was mainly a third-party manufacturer of composite components.A complex professional challenge that brings into play strategic and operational marketing skills, but also the personal engineering background necessary to understand an advanced technology sector. Show less

The assignment concerns the definition of the company positioning and the go-to-market, the review of the coordinated image, the development of the digital presence and the online and offline communication activities.

RING – Research Innovation Networking Generation - Organismo di Ricerca srl (“RING ODR SRL”); soggetto iscritto all'Albo dei Certificatori del MIMIT

Retista aderente al Comitato Tecnico Scientifico multidisciplinare di RETiQA, di cui MB Consulting srl è soggetto capofila

Management of R&D and Innovation projects: project management; process analysis and optimization; verification of the legal requirements of the projects; drafting of technical reports to support tax credits.Project management 4.0 / Product development 4.0 Ready: analysis of interconnectable capital goods; verification of the presence of the legal requirements (Annexes A and B law 232/2016); any product development to align it with the requirements; drafting of technical reports; sworn… Show more Management of R&D and Innovation projects: project management; process analysis and optimization; verification of the legal requirements of the projects; drafting of technical reports to support tax credits.Project management 4.0 / Product development 4.0 Ready: analysis of interconnectable capital goods; verification of the presence of the legal requirements (Annexes A and B law 232/2016); any product development to align it with the requirements; drafting of technical reports; sworn appraisals.Customers (SMEs from various sectors): Park Associati, F.lli Stocco, Avis Milano, Pio Nono, Pragma, Italmark, E20, AppTaxi, BrianzaTende, Italfinance, Unidata, Inoxdadi, OM Castellini, Feraboli, Kelvin and others Show less

Liquid (www.liquid-communication.it) is a Marketing and Communication Consultancy brand specialized in Digital Transformation, Digital & Social Media Strategy, Strategic Planning and Project Management, Temporary Management in Marketing. Projects include: ABI - Associazione Bancaria Italiana, AppTaxi, Assosim, Corine de Farme, Cromology (Max Meyer, Duco, e altri), Engie, Fondazione Italiana Accenture, Gondola Technologies, ICBPI Istituto Centrale Banche Popolari, Impresa Rusconi, Italmark… Show more Liquid (www.liquid-communication.it) is a Marketing and Communication Consultancy brand specialized in Digital Transformation, Digital & Social Media Strategy, Strategic Planning and Project Management, Temporary Management in Marketing. Projects include: ABI - Associazione Bancaria Italiana, AppTaxi, Assosim, Corine de Farme, Cromology (Max Meyer, Duco, e altri), Engie, Fondazione Italiana Accenture, Gondola Technologies, ICBPI Istituto Centrale Banche Popolari, Impresa Rusconi, Italmark, Iveco Irisbus, Pragma, Sagam (Volkswagen / Audi).Alessandro Santambrogio is also the author of ROIvolution, How to Manage Omnichannel Communication and Grow Business with the Marketing Ecosystem (Franco Angeli). Show less

As a contract Marketing Director, I support top management in the analysis and definition of the positioning of real estate projects, target personas, the development of the value proposition, the conception of the content and the media strategy. From an operational point of view, I deal with the coordination of the media center, the development of the editorial plan and content and the conception and implementation of the digital marketing campaign.The activity is developed by adopting the… Show more As a contract Marketing Director, I support top management in the analysis and definition of the positioning of real estate projects, target personas, the development of the value proposition, the conception of the content and the media strategy. From an operational point of view, I deal with the coordination of the media center, the development of the editorial plan and content and the conception and implementation of the digital marketing campaign.The activity is developed by adopting the proprietary model of the Marketing Ecosystem, aimed at lead generation and measurement of results (ROI). Show less

Current Contract CMO's assignment concerns the strengthening of the marketing activity of this startup active in the corporate welfare sector. In particular, it covers strategic aspects such as the refinement of the business model, the analysis of internal processes and the technologies used and to be implemented, the refinement of the value proposition on both the corporate target and the caregiver target, the development of content and media strategy. Operational activity covers the… Show more Current Contract CMO's assignment concerns the strengthening of the marketing activity of this startup active in the corporate welfare sector. In particular, it covers strategic aspects such as the refinement of the business model, the analysis of internal processes and the technologies used and to be implemented, the refinement of the value proposition on both the corporate target and the caregiver target, the development of content and media strategy. Operational activity covers the strengthening of all go to market actions through the development and implementation of a marketing strategy, also with the coordination of external consultants. Show less

As Contract CMO (Chief Marketing Officer), the objective of the assignment was the revision of the positioning of the equity crowdfunding portal and the strengthening of the go to market activity. The assignment involved the implementation of strategic activities - such as market analysis, review of the value proposition, definition of guidelines for the management and development of the investor community - as well as operational activities such as site review, development of the content… Show more As Contract CMO (Chief Marketing Officer), the objective of the assignment was the revision of the positioning of the equity crowdfunding portal and the strengthening of the go to market activity. The assignment involved the implementation of strategic activities - such as market analysis, review of the value proposition, definition of guidelines for the management and development of the investor community - as well as operational activities such as site review, development of the content strategy and of the editorial plan, the creation and realization of an event strategy consistent with the objectives, the setting of measurement KPIs.The activity was set up on the basis of the proprietary method of the Marketing Ecosystem, both for branding and operational activities. Show less

ACESIS (www.acesis.eu) is the first global advisory company specialized in Healthcare Internationalisation. Our mission is to support Healthcare providers in developing their business beyond National borders by attracting foreign patients or expanding operations abroad.Acesis operates with three branches: Advisory (Destination Health). Digital Platforms (ItalyCares - www.italycares.it) and Exhibitions (organization of InterCare in 2017 - www.inter-care.it)

Contract Professor of the course: "How to design an integrated communication campaign"

Skills and knowledge to innovate.Swan & Koi aims to apply new digital technologies and the 2.0 approach to improve business results and corporate efficiency. The cultural crossover created by different professionals from the world of communication and training allows to develop projects aimed both externally (consumers, stakeholders, etc.) and internally (employees, suppliers, etc.) to create new business methods, growth and innovation. Marketing 2.0 and Enterprise 2.0 coming… Show more Skills and knowledge to innovate.Swan & Koi aims to apply new digital technologies and the 2.0 approach to improve business results and corporate efficiency. The cultural crossover created by different professionals from the world of communication and training allows to develop projects aimed both externally (consumers, stakeholders, etc.) and internally (employees, suppliers, etc.) to create new business methods, growth and innovation. Marketing 2.0 and Enterprise 2.0 coming together in one vision. Clients include: Allianz Bank, Azimut, Roche, D&C (food distribution), AIFO (No Profit), Movie & Co, Materis Paints Show less

Gallisport Group is a fashion retail chain running 12 stores in Livigno and Milan. Scope of the assignment is to create and train the marketing department, envision the marketing strategy, launch the Fidelity program, launch the new e-commerce website,reposition Gallisport in Livigno, position and launch the QuiYou private label.

- Member of the Executive Board: strategy, newbusiness, organization, control- Director of the Events and Integrated Communication Division: strategic planning, supervision, Profit and Losses.Turnover: 4 million eurosClients managed: Telecom Italia, Zurich, Deutsche Bank, Banca 24-7 (UBI Banca), Maxxium (Remy Martin, Piper-Heidsieck), Berlucchi

Member of the Agency Executive Board and of the MS&L European Strategy & Development Board- Management of a Business Unit with Profit&Losses responsibility- Definition of the marketing and new business strategy for the agency, definition of and control of marketing and communication budget.- Management of relation with European MS&L Network- Management of new business pitches and projects, definition of pitch and project strategy, definition of integrated communication strategy… Show more Member of the Agency Executive Board and of the MS&L European Strategy & Development Board- Management of a Business Unit with Profit&Losses responsibility- Definition of the marketing and new business strategy for the agency, definition of and control of marketing and communication budget.- Management of relation with European MS&L Network- Management of new business pitches and projects, definition of pitch and project strategy, definition of integrated communication strategy (media relations, web, viral, advertising, events, public affaire, etc.) and / or marketing strategy, involvement and management of partner agencies where necessary, project supervision, management of client presentation and agreement process.- Ideation and management of large events for clients Show less

March 2001 – April 2006 - MS&L Mavellia Bellodi, Public Relations and Communication Agency, MilanAccount Director, Corporate Marketing DivisionMarketing and business plan of the division, Profit&Losses responsibility, budget control, human resources- Ideation and implementation of communication strategies for positioning, repositioning, maintenance, launch of products and brands. Supervision of media relations activity, special events, crisis management, local community relations… Show more March 2001 – April 2006 - MS&L Mavellia Bellodi, Public Relations and Communication Agency, MilanAccount Director, Corporate Marketing DivisionMarketing and business plan of the division, Profit&Losses responsibility, budget control, human resources- Ideation and implementation of communication strategies for positioning, repositioning, maintenance, launch of products and brands. Supervision of media relations activity, special events, crisis management, local community relations, market researches and analisys- Client development and new business, participation in the management group of International Clients, - Clients managed: British Airways, Europ Assistance, Gillette Group (Gillette, Braun, Duracell), Pfizer (Viagra), Sanford Group (Parker, Waterman, Papermate, Rotring), Value Retail (factory outlet), Jacuzzi, BTicino, Turin 2006 Winter Olympics, Mitsubishi Electric, Bialetti, Radio Italia Network, Procter&Gamble (Pantene, Mont Blanc). Show less

Cofounder, Partner, Account Director- Realization of agency marketing and business plan, Profit&Losses responsibility, - copy strategy; creative development and production of print, tv and radio adv campaigns; media strategy, supervision of media planning- Ideation and implementation of Public Relations strategies, supervision of media relations activity, creation and realization of Special Events- Clients managed: Etro, Fila Sport, W.L. Gore & Associates, A.G. Spalding & Bros… Show more Cofounder, Partner, Account Director- Realization of agency marketing and business plan, Profit&Losses responsibility, - copy strategy; creative development and production of print, tv and radio adv campaigns; media strategy, supervision of media planning- Ideation and implementation of Public Relations strategies, supervision of media relations activity, creation and realization of Special Events- Clients managed: Etro, Fila Sport, W.L. Gore & Associates, A.G. Spalding & Bros, Kenzo, Camper, Marlboro Classics, Invicta, Dubin Sport, MTV Europe, Virgin Megastore, Planet Hollywood, Universal Networks Services, Wenner Media, Coca Cola Italia (Sprite brand), COIN Group, Olidata Computer Show less

Responsabile della sezione Dove Weekend

Caposervizio, inviato, responsabile dello sviluppo di progetti editoriali per testate legate a questi gruppi