Sergio Santana

Sergio Santana Email and Phone Number

MBA | Business Advisor Catalyst Costa Rica @ Catalyst Business Accelerator
Sergio Santana's Location
San Jose, Costa Rica, Costa Rica
About Sergio Santana

Strategic leadership, data driven insights and innovation are the focal point of my work. I have experience launching new ventures, leading change initiatives and a global perspective. My 8+ years of operational and consulting experience allow me to identify key trends, apply my problem-solving skills and drive performance.Areas of expertise include: -Strategic Business Planning-Project Management-Business Development & Sales-Marketing Communications-Operations Management-Data Analysis-Team Building and LeadershipReach out to me if you want to discuss the effects of AI on the hospitality, retail and service industry, and future economic trends.

Sergio Santana's Current Company Details
Catalyst Business Accelerator

Catalyst Business Accelerator

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MBA | Business Advisor Catalyst Costa Rica
Sergio Santana Work Experience Details
  • Catalyst Business Accelerator
    Founder | Business Advisor
    Catalyst Business Accelerator Dec 2021 - Present
    Nosara, Guanacaste, Costa Rica
  • Omni Costa Rica
    Senior Operations Manager
    Omni Costa Rica May 2021 - Sep 2021
    San Jose, Costa Rica
  • University Of Toronto - Rotman School Of Management
    Artificial Intelligence Research Assistant
    University Of Toronto - Rotman School Of Management Apr 2020 - Sep 2020
    Toronto, Ontario, Canada
    • Worked with professor Avi Goldfarb, Chair in Artificial Intelligence and Healthcare at the Rotman School of Management. • Collaborated in the development of a machine learning based AI prediction tool used weekly by the Ontario government to inform decisions on COVID-19 response• Worked on research and ghostwriting a Digital Health paper for MIT Sloan Management Review, discussing future microeconomic trends and AI applications in the industry• Identified a key Ontario industry… Show more • Worked with professor Avi Goldfarb, Chair in Artificial Intelligence and Healthcare at the Rotman School of Management. • Collaborated in the development of a machine learning based AI prediction tool used weekly by the Ontario government to inform decisions on COVID-19 response• Worked on research and ghostwriting a Digital Health paper for MIT Sloan Management Review, discussing future microeconomic trends and AI applications in the industry• Identified a key Ontario industry database through extensive research that allowed for the generation of significant insights when coupled with Telus mobile data, mapping spread, and risk areas Show less
  • Nautilus Consulting
    Independent Business Consultant
    Nautilus Consulting Aug 2016 - Aug 2019
    San Jose, Costa Rica
    • Increased client’s revenue by 300% on average by improving market positioning, CRM optimization, and brand strategy• Launched two restaurants (Pepe’s and Garza Beach Lounge); created concept, operational framework, and financial projections; yearly revenue of $138,000 and $215,000• Negotiated key vendor accounts and implemented an optimized reporting structure to lower raw material costs and track KPI targets, resulting in an increased net profit• Conceptualized and produced (with… Show more • Increased client’s revenue by 300% on average by improving market positioning, CRM optimization, and brand strategy• Launched two restaurants (Pepe’s and Garza Beach Lounge); created concept, operational framework, and financial projections; yearly revenue of $138,000 and $215,000• Negotiated key vendor accounts and implemented an optimized reporting structure to lower raw material costs and track KPI targets, resulting in an increased net profit• Conceptualized and produced (with environmentally responsible materials) innovative Harmony Hotel guest communications material; reached audience of 10,000+ per year Show less
  • Harmony Projects
    Business Development Manager
    Harmony Projects Jun 2014 - Jun 2016
    New York/Nosara
    • Established framework for $40m development investment and staffed operating team of 60 • Successfully persuaded the board of directors and executive committee to approve a market diversification strategy, creating a “pop-up” Sunset Shack Hotel and Al Chile Restaurant; Led the design and operations team resulting in a permanent asset profitably running for over 5 years• Developed and implement customer relationship management tool (CRM) to capture data and generate meaningful insights… Show more • Established framework for $40m development investment and staffed operating team of 60 • Successfully persuaded the board of directors and executive committee to approve a market diversification strategy, creating a “pop-up” Sunset Shack Hotel and Al Chile Restaurant; Led the design and operations team resulting in a permanent asset profitably running for over 5 years• Developed and implement customer relationship management tool (CRM) to capture data and generate meaningful insights used to increase visitation rates• Increased Huerta Verde Organic Farm’s revenue by 200%, by creating joint partnerships with local farms; funding use of efficient irrigation and sustainable farming while securing a strategic supply of produce for hotel’s kitchens, successfully decreasing spending and creating innovative guest experiences (farm visits) to reinforce hotel’s brand positioning Show less
  • Harmony Projects
    Operations Manager
    Harmony Projects Feb 2013 - Jun 2014
    Nosara, Costa Rica
    • Yearly net profit increase of $180,000 or approximately 30% by resolving mandatory room block issue by diversifying the portfolio and relocating to adjacent properties• Increased staff retention and productivity across 6 departments with 75 members by implementing change management initiatives, redesigning the incentives structure, and rethinking organizational culture• Achieved exposure in The New York Times and Condé Nast Traveler by redesigning branding strategy and implementing… Show more • Yearly net profit increase of $180,000 or approximately 30% by resolving mandatory room block issue by diversifying the portfolio and relocating to adjacent properties• Increased staff retention and productivity across 6 departments with 75 members by implementing change management initiatives, redesigning the incentives structure, and rethinking organizational culture• Achieved exposure in The New York Times and Condé Nast Traveler by redesigning branding strategy and implementing innovative guest amenities• Oversaw all hotel budgets and accounting procedures, generating weekly corporate reports and ensuring KPI targets were achieved Show less
  • Okapee Store
    Co-Founder
    Okapee Store May 2011 - Feb 2013
    Costa Rica
    • Negotiated key contracts with US based brands for exclusive Central American distribution and retail rights• Created in-house brand of limited-edition handmade men’s apparel accounting for 50% of revenue and directed concept execution and redesign of warehouse space to maximize guest’s interaction and experience of art and fashion

Sergio Santana Skills

Hospitality Food And Beverage Business Strategy Strategic Planning Management Leadership Business Development Sustainability Marketing Strategy Microsoft Office Spanish Team Leadership Project Management Entrepreneurship Business Planning Strategy Market Research Customer Service Marketing Microsoft Excel English Social Media Marketing Budgeting Hotel Management Sales Consulting Cross Functional Team Leadership Product Innovation Data Analysis Team Building Negotiation Sales Management Start Ups Customer Experience Presentations Customer Relationship Management Research

Sergio Santana Education Details

Frequently Asked Questions about Sergio Santana

What company does Sergio Santana work for?

Sergio Santana works for Catalyst Business Accelerator

What is Sergio Santana's role at the current company?

Sergio Santana's current role is MBA | Business Advisor Catalyst Costa Rica.

What schools did Sergio Santana attend?

Sergio Santana attended University Of Toronto - Rotman School Of Management, University Of California, Santa Barbara.

What skills is Sergio Santana known for?

Sergio Santana has skills like Hospitality, Food And Beverage, Business Strategy, Strategic Planning, Management, Leadership, Business Development, Sustainability, Marketing Strategy, Microsoft Office, Spanish, Team Leadership.

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