Sergio Santana Email & Phone Number

Nosara, Guanacaste, Costa Rica

San Jose, Costa Rica

Toronto, Ontario, Canada

• Worked with professor Avi Goldfarb, Chair in Artificial Intelligence and Healthcare at the Rotman School of Management.
• Collaborated in the development of a machine learning based AI prediction tool used weekly by the Ontario government to inform decisions on COVID-19 response
• Worked on research and ghostwriting a Digital Health paper for MIT Sloan Management Review, discussing future microeconomic trends and AI applications in the industry
• Identified a key Ontario industry… Show more
• Identified a key Ontario industry database through extensive research that allowed for the generation of significant insights when coupled with Telus mobile data, mapping spread, and risk areas Show less

San Jose, Costa Rica

• Increased client’s revenue by 300% on average by improving market positioning, CRM optimization, and brand strategy
• Launched two restaurants (Pepe’s and Garza Beach Lounge); created concept, operational framework, and financial projections; yearly revenue of $138,000 and $215,000
• Negotiated key vendor accounts and implemented an optimized reporting structure to lower raw material costs and track KPI targets, resulting in an increased net profit
• Conceptualized and produced (with… Show more
• Conceptualized and produced (with environmentally responsible materials) innovative Harmony Hotel guest communications material; reached audience of 10,000+ per year Show less

New York/Nosara

• Established framework for $40m development investment and staffed operating team of 60
• Successfully persuaded the board of directors and executive committee to approve a market diversification strategy, creating a “pop-up” Sunset Shack Hotel and Al Chile Restaurant; Led the design and operations team.
• Developed and implement customer relationship management tool (CRM) to capture data and generate meaningful insights… Show more
• Developed and implement customer relationship management tool (CRM) to capture data and generate meaningful insights used to increase visitation rates
• Increased Huerta Verde Organic Farm’s revenue by 200%, by creating joint partnerships with local farms; funding use of efficient irrigation and sustainable farming while securing a strategic supply of produce for.

Nosara, Costa Rica

• Yearly net profit increase of $180,000 or approximately 30% by resolving mandatory room block issue by diversifying the portfolio and relocating to adjacent properties
• Increased staff retention and productivity across 6 departments with 75 members by implementing change management initiatives, redesigning the incentives structure, and rethinking organizational culture
• Achieved exposure in The New York Times and Condé Nast Traveler by redesigning branding strategy and implementing… Show more
• Achieved exposure in The New York Times and Condé Nast Traveler by redesigning branding strategy and implementing innovative guest amenities
• Oversaw all hotel budgets and accounting procedures, generating weekly corporate reports and ensuring KPI targets were achieved Show less

Costa Rica

• Negotiated key contracts with US based brands for exclusive Central American distribution and retail rights
• Created in-house brand of limited-edition handmade men’s apparel accounting for 50% of revenue and directed concept execution and redesign of warehouse space to maximize guest’s interaction and experience of art and.

Master Of Business Administration - Mba

-Vice President, Outreach, Graduate Business Council

Bachelor Of Arts (B.A.), Environmental Studies