Santanu Datta Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

 Part of a long-term captive project  Using agile methodology to deliver client deliverables along with shared revenue responsibility.  Managing digital marketing operations along with a team of consultants to support an annual revenue stream of $40M Expertise in tools like Miro, Salesforce Marketing Cloud, PowerBI, Google, Bing, LinkedIn, Adobe.

Bengaluru Area, India

- Responsible for creation of top of the funnel opportunities through digital marketing for Jigsaw Academy for a top line of 50+ Cr- Manage customer engagement life cycle through marketing automation to nudge leads down the funnel- Responsible for maintaining cost of customer acquisition

Bengaluru, Karnataka, India

- Managed performance marketing for Manipal ProLearn for a top line of 22+ Cr- Managed lead generation for international universities of American University of Antigua, Manipal International University, Melaka Manipal Medical College through SEM, SEO, Affiliate Network, etc.- Driven marketing strategy for improving conversion rate for brands of Manipal.

Hyderabad Area, India

 Leading the marketing function and being responsible for the entire funnel to fill up coworking spaces. Brand custodian for all marketing assets including but not limited to website, all kinds of digital footprints, paid marketing, content marketing, client newsletters, client engagement activities, client experience, etc. Managing a call center for.

Hyderabad Area, India

- Creating and executing digital media plans for clients including SEO, SEM and media buying strategy.- Use variety of digital channels for lead generation for clients like AdWords, Facebook, Mail Campaigns, SMS Campaigns, Affiliate Campaigns and SEO.

Hyderabad Area, India

- PPC Campaign Management for large clients in North America for all Google products like Google AdWords, YouTube, Google Analytics.- Opportunity identification within AdWords, Conversion Rate Optimization, giving competitive

Hyderabad Area, India

- Performing business analysis to learn the profitability of the product and give insights to the management on how to regulate operations and sales for higher profitability for Air Express product.- Formulating digital marketing strategies for Air Express through digital ads and website.

Master Of Business Administration (M.B.A.), Marketing

B Tech, Engineering

Electrical Engineering

School Certificate, Science

Schooling