Santanu Mandal Email and Phone Number

I am an accomplished and results-driven professional with a strong background in brand management and product development. With a proven track record of delivering exceptional business growth and driving successful marketing strategies, I have consistently achieved outstanding results throughout my career.Currently serving as a Senior Brand Manager at TVS Motors, I have been entrusted with building a consolidated product charter. Through a deep understanding of consumer needs, I have created & executed marketing strategies that address safety, performance & lifestyle aspects for every rider. By leading cross-functional teams encompassing design, PR, and supply chain, I have successfully launched new products, contributing to top-line and bottom-line growth & establishing a thriving business vertical.One of my notable achievements at TVS Motors includes being promoted to Senior Manager within just 1.5 years for delivering a remarkable 229% year-on-year growth. Additionally, I expanded the product portfolio by adding 276 variants, resulting in a substantial 145% revenue growth against the fiscal year. Before my current role, I worked as a Senior Product Manager at Godrej Appliances. Within a span of two years, I was promoted and given the opportunity to handle the flagship category of the company. I successfully managed the P&L for the category, drove sales through effective coordination with branches, and formulated strategic schemes to capture market share. Leading a cross-functional team, I played a pivotal role in the development and delivery of new products, while also overseeing demand planning and new product introductions.During my tenure at Godrej Appliances, I achieved the highest-ever FF mix of approximately 26% during the festive season in 2019-20. Moreover, I increased the mix of high-end refrigerators, generating significant revenue within the same period. Despite the challenging pandemic situation, I consistently overachieved the sales plan by 40% for two consecutive years.Noteworthy accomplishments in my career include being part of the winning team for a best-in-class innovative cold chain project. I also achieved a remarkable sales target of 138% against the annual business plan during 2017-18.With a strong passion for brand management, product development, and driving business growth, I am constantly seeking new challenges and opportunities to make a significant impact in the industry. If you are looking for a results-oriented professional with a proven track record of success, I would be delighted to connect with you.