Key Result Areas:• Creating brand strategy, evaluating target markets, TG identification, Psychographic Analysis – mapping with media and medium to bring efficiency• Competition mapping and devising product and marketing strategy along with product and sales strategic roadmap• Implemented Media Management and Sponsorships process for measuring and achieving efficiencies in media investment at the organization. • Set media buying efficiency targets (Cost Per Rating Point… Show more Key Result Areas:• Creating brand strategy, evaluating target markets, TG identification, Psychographic Analysis – mapping with media and medium to bring efficiency• Competition mapping and devising product and marketing strategy along with product and sales strategic roadmap• Implemented Media Management and Sponsorships process for measuring and achieving efficiencies in media investment at the organization. • Set media buying efficiency targets (Cost Per Rating Point, Effective Rate, Cost Per Thousand) in alignment with marketing• Devised media strategy on a particular set objective. Wherein generation of idea, Identifying role of media and recommendation of optimal media mix. Also ensuring execution of the 360 degree plan in coordination with other department• Negotiated with media sales companies to obtain the best rates and most appropriate media spaces; drove efficiency in media buying & alliances, audit and process improvement• Developed and implemented systems and processes which enable fair and transparent planning, pre and post assessment of Return of Investment and operationalised annual deals and rate cards rather than ad hoc procurement• Responsible for making Annual Marketing budget and implementing and maintaining Quarterly budget Show less

Brand Custodian: HavellsIntegrated Media Planning

-Strategic Media Planning, -Buying, -Communication Planning, -New Business Development, -Team Building and Mentoring

-Strategic Media Planning-Communication Planning, -New Business Development,-Buying, Implementation and monitoring of the brand plans within the portfolio.-Mentoring team of Media Planners .Brand portfolio: Lufthansa, American Express, Timex, Mitsubishi Electric, NIIT, Home Shop 18 (Network 18 venture), Virgin Mobile (till 2010)

-Strategic media planning (Formulation of Marketing and Media objectives/Market Prioritization/ TA identification & Media Environment Analysis / Budget Control)-Responsible for devising communication and media strategy at a 360 degree level for BSNL, Canon, JVC, Panasonic DLF and Fedders Lloyd.-Buying, Implementation and monitoring of the brand plans within the portfolio.

-Analysis and evaluation of Media and Sponsorship exposures for ATP, ETP, Rolex etc.-Coordinating and servicing clients from UK, Australia, Canada, Hong Kong and Sweden Offices -Designing Research Methodology and Questionnaire - Quantitative-Scheduling and budgeting – Estimate study costs, field expenses and fixing / maintaining deliverable deadlines-Preparing analysis specifications for data processing - coding, data entry, analysis(SPSS)-Supervising Media and Consumer… Show more -Analysis and evaluation of Media and Sponsorship exposures for ATP, ETP, Rolex etc.-Coordinating and servicing clients from UK, Australia, Canada, Hong Kong and Sweden Offices -Designing Research Methodology and Questionnaire - Quantitative-Scheduling and budgeting – Estimate study costs, field expenses and fixing / maintaining deliverable deadlines-Preparing analysis specifications for data processing - coding, data entry, analysis(SPSS)-Supervising Media and Consumer Research and Analysis team Show less

Responsible for Primary and Secondary ResearchCarried out U&A studies for 43 OTC and FMCG product categories in Delhi, Mumbai, Chennai, Kolkata. Handled product tests, packaging tests etc.Coordinating with External Market Research Agencies such as ORG IMS, AC Nielsen, IMRB, TNS Global, SAFHI etc. for different adhoc studies. Analysis with different research software such as SPSS