I curated the TresVista brand experience by building the brand afresh with new brand theories, visual & language identity and long-term brand vision, while also building a channel for making Marketing as a viable delivery service opportunity in the future.I have worked closely with various Management stakeholders in building the PR, Brand, ATL, BTL and the Experiential ecosystem across the board for Sales and Employee attraction & retention channels to building an effective brand for audiences across the impact chain.

Led the digital mandate teams for General Motors & Dettol (Reckitt Benckiser) and the fulfillment functions for Google.≫ General Motors (for its period of operations) was a digital led account with communication pieces driving for medium consumption≫ Dettol being the iconic brand that it is, was in the middle of identifying its digital presence strategy which had been started off and is underway, both socially & in the general digital space≫ Google as the only player in the category faces a problem of lack of understanding by non-English advertisers. It was my charge, with success rates in place, to supplement for collateral & digital-need for advertisers in such markets to be present on Google.

Created & led the Brand functions vertical, along with channel partnerships & CRM verticals. This was instrumental in making the brand go over 4 million handsets pan-India within 7 months of launch

Led the feature phones category, tactical communications expert, in-charge for tablets communications and in-charge for brand identity assets creation. Helped with Octa-Core market entry for Iris series with all marketing & sales supports.

Led & developed for communication pieces for Marico (Livon), Wrigley's (Orbit, Boomer & Doublemint) and Mother Dairy (Dhara). As the FMCG domain lead at DDB, was part of pitches & extended teams for particular category & consumer insights.

≫ Was part of the teams in handling Auto, Hair Care, DTH, Sports & Electronics categories.≫ Silver Effie (2012) for Baja Auto (Discover) CNDH campaigns≫ Bronze Effie (2010) for Godrej Expert Hair Colours (GCPL), rebranding to 'Ab Rang Hi Daalo' and subsequent brand mapping to 'Happy Hair'≫ In-Charge for Mumbai Indians IPL seasons & Champions League sessions≫ Other brands handled: Amara Raja Group (Tribal), Galla Foods, Tata Sky