Santatra Razafindratsimba Email & Phone Number

Antananarivo, Analamanga, Mg

Antananarivo, Analamanga, Madagascar

Antananarivo

Antananarivo, Madagascar

Antananarivo

Antananarivo

Promarket is a marketing service firm targeting start-ups, micro-entrepreneurs and SMEs wishing to boost their growth in the Malagasy market. The services offered by Promarket start upstream with opportunity assessment, market research, the definition of long-term market growth strategy and downstream by the various activities and implementation of operational marketing plan, go to market strategies, the monitoring and evaluation stage.Promarket est un cabinet de service en Marketing ciblant les Micro entrepreneurs et les PME souhaitant stimuler leur croissance sur le marché Malagasy. Les services offerts par Promarket commencent en amont par des études d'opportunités, les études de marché, la définition de stratégie marketing long terme et en aval par les divers activités et mise en place de plan marketing opérationnel et enfin l'évaluation des impacts.

Several consulting works were undertaken including:- Developing Innovation strategies for Cider brewery in South West England, UK.- Developing a circular, sustainable business model for fair- trade fashion retailer in Exeter, United Kingdom.- Works on developing a model of success that correlates early-stage start-ups and their team regarding diversity in Portugal, a project undertaken for a Start-up Incubator with a global presence in the US, UK, China and Europe.

Madagascar

Antananarivo,Madagascar

Define appropriate actions to grow the Segment .Propose appropriate pricing strategy.propose all Go to market strategies in order to reach sales goals.Work efficiently with trade and sales team to maximise presence across multiple channels.Improve continiously customer experience.

Antananarivo

Manage Overall aspects of Marketing and communication aspects including:Promotion of salesBranch Communication Merchandising- DisplayBrand communicationDigital marketingManage the company CSR and PREvent and relationship MarketingManage external Market and client survey with Survey companies

Antananarivo, Madagascar

Manage productso Contribute to the development of the marketing plan and budgeto Carry out the actions identified in the marketing plano Monitor and report on the situation of each product through brands dashboard in order to define the strategies .o Work with various service providers to implement the plan (communication agency, Trade,sales etc ....)o Maintain and ensure compliance with the budget.Ensure understanding of products by sales team.o Perform downhill terrain for tracking marketing efforts and environmental analysiso Update all product information (competition, consumer, quality, etc ....)• Develop productso Propose new products after a market analysis o Prepare briefs Research and Development (R § D) / Supplier to define the producto Establish and follow up project planning.o Working on the packaging with the R § D / Supplier and designer.o Monitor all stages of product development with R & D / providers.o Coordinate and restore consumer tests for the development of products.• Launch new productso Propose launch plans, responsible of all advertisings aspect of the brand by working with advertising agencieso Prepare and monitor the launch budgeto Monitor the situation of new productso Follow up the product launch (launch scorecard), propose corrective actions if necessary• Analyze the marketo Contribute to the definition needs \​ 's studyo Monitor the implementation of the \​ study and propose actionso Conduct ongoing monitoring of the market and competitionoDefine brand strategy that meet the market needs in order to have sustainability

Zone Zital Ankorondrano Antananarivo

Implementation of the Marketing communication planManage agencies and suppliersEvent managementbudget follow upSupervise the production of ads supportsBenchmarking of the competitors

Master Of Business Administration - Mba, Sustainable Business Models, With Merit

Implemented by one of the leading business school in the UK, The One Planet MBA is ranked World n1 MBA for sustainable businesses.

Certificate, Creativity In Entrepreneurship

Part of the MBA international exchange module

Certificate, Business And Entrepreneurship

Activities and Societies: Young African Leaders InitiativeYALI Southern Africa program funded by USAID .Developing leadership in Business.

Masters Of Management, Marketing

Graduate student on business management

Maitrise, Gestion Marketing