I am developing and executing content and social marketing strategy in a Finnish EdTech provider for working life oriented learning in VET, universities of applied sciences, and in companies, plus managing daily whatnots in digital marketing tools.Focus areas during the first year are - Streamlining visual branding and voice- Developing a cohesive digital marketing funnel- Creating tools for lead generation- Creating a coherent content library - Improving use of social media in marketing mix

Trainee period at a start-up company designing and manufacturing antimicrobial blue light (aBL) disinfection devices. Duties were divided between product management, NPD, and manufacturing. During my internship, I contributed to developing activities through:- Provided and executed suggestions to develop content marketing - Provided and executed suggestions for developing the sales funnel online- Created downloadable contents for lead generation- Created regular blog contents- Establishing a workflow for regular content production. I further contributed to NPD and production by assisting in routine tasks in procurement of components and administering product data in the ERP.

Versatile duties in warehouse administration, product management, e-commerce, sales, and marketing. I supported various activities in a small importer of chemical products for automotive industry applications. For instance, I: - Oversaw two large Woocommerce development processes in collaboration with our IT contractor- Introduced and ran an e-mail marketing workflow - Created a content marketing strategy and a content library from scratchOther duties included - Oversaw regular marketing campaigns online and in print media- Warehouse operations- Managing outgoing products- Creating product documents and data sheets for clients and Tukes- Maintaining product data and labels up to date

I consult NGOs, small businesses and other organizations in academic copywriting and research. Below are some examples from my portfolio. UNDESA - Data Collection (project)I contributed to the research for the UN E-Governance Index 2020 as a part of the data collection team. I collected qualitative data on the electronic services and platforms offered by the governments of Dominican Republic and Djibouti for use by the UN research team. I worked as a part of a large remote team.AAE - Research writer (project)I contributed a chapter in the publication "Hopes and Mirages" by the African Association of Entrepreneurs on microfinance in South Sudan. Alessa - Copywriting (ongoing)Copywriting, content production and graphic design for a growth enterprise in data analysis and BI services. I produce various contents to market the APA platform Alteryx.Taarof Initiative (ongoing)I regularly consulted an emerging Mexican network whose mission is to promote interest in contemporary Middle East for Spanish speaking audiences. I helped the network to create a tentative content plan, developed their first website, produced different media contents, helped organise events, and supported their efforts to recruit volunteers.Centro Iberoamericano de Estudios Internacionales CIBEI (project)I organised online based courses on two separate occasions for a Columbian online provider of continued education services. I created and administered a MOOC on Asian-Latin American economic relations, and created a module for Asian regional studies for a broader diploma program.

I performed analysis and reporting on issues relevant to Finnish foreign policy in North Africa. My contribution significantly increased the embassy's reporting activity. I reported on:- Economic and social development (particularly access to basic education)- Foreign investment environment (particularly energy investment)- Legal reforms (particularly language and minority rights)- EU neighborhood program in Morocco and North Africa. Duties included also participation to local EU delegation meetings, other relevant events, and customer service in the consular department.