Santhosh C U Email & Phone Number

Bengaluru, Karnataka, India

I leverage data to maximize its potential and achieve significant results, focusing on strategic analysis and optimizing marketing campaigns. Collaborating within a team of professionals and operating within an optimal work environment, I excel in:- Successfully managing over 1,000 Marketo and Salesforce (SFDC) campaigns, with a track record of validating 500,000+ prospect leads.- Proficiency in configuring Smartlist setups to facilitate precise data extraction and audience segmentation, ensuring targeted marketing initiatives.- Streamlining lead scoring mechanisms, optimizing owner assignment protocols, and seamlessly integrating Salesforce with other platforms for enhanced operational efficiency.- Expertise in performing Partner Marketing email campaigns for prominent technology brands, consistently delivering high returns on investment (ROI).- Committed to driving tangible, measurable results and capitalizing on revenue-generating opportunities through data-driven strategies.

India

In my role as a Lead-gen affiliate marketer, I've pursued campaigns across various sectors to connect brands with their target audiences. Executing cross-platform and multi-channel campaigns in Tier1 Geo's has provided me with profound insights into how digital platforms influence modern consumer behavior.Key highlights of my experience include:- Managing attribution links on AppsFlyer and Adjust (MMP) through agencies like M&C Saatchi, Feed Mobi, and NasMedia.- Spearheading campaigns for major platforms such as Tokopedia, Lazada, Alibaba, and executing diverse conversion flow campaigns (CPI, CPR, CPA, CPL, CPFT, CPO, CPT, and CPS).- Identifying high-quality traffic sources compliant with App-ads.txt standards for integration with DSP & SSP sources.

US based company with lean team of skilled professionals, the environment where I have learnt the streamlined process of work which ultimately driven to desired results, I performed:- Managed the day to day operations of our global affiliates across 200+ locations.- Collaborating with affiliates on various pricing models, such as CPI, CPA, CPS, and CPL.- Delivered campaigns to affiliates covering over 30+ categories.- Deployed daily, weekly and monthly reporting with precise data for the operational efficiency.

Joining a visionary startup, I embarked on a journey from the ground up, gaining invaluable insights into the digital advertising lifecycle. As an affiliate manager, I've been deeply involved in:- Establishing and managing our own in-house affiliate program from inception to execution.- Strategizing and fine-tuning campaigns while optimizing traffic sources for maximum effectiveness.- Skillfully navigating and managing five distinct ad servers with varying hierarchies.- Taking charge of revenue generation initiatives, ensuring sustainable growth and profitability.

London, United Kingdom

Starting my career in Ad-Tech within an Ad-Network with presence in UK and India, I'm grateful for the invaluable guidance and opportunities provided by the team and management. Throughout my journey, I've been engaged in:- Facilitating the buying and selling of video inventories, ensuring seamless transactions and optimal outcomes for clients.- Conducting thorough analyses and implementing performance optimization strategies, accompanied by actionable suggestions to foster the growth of existing partnerships.- Managing a diverse array of video platforms including Verta, Springserve, AOL, LKQD, Optimatic, Streamrail, and Cedato, with varied technological landscapes.- Delivering comprehensive reports on performance metrics, ranging from daily snapshots to weekly and monthly analyses, to provide stakeholders with actionable insights and informed decision-making capabilities.

Bachelor Of Commerce (B.Com.), Business Administration And Management, General

Activities and Societies: Time and Risk management programsI have learned well Business process things,Management activities,fundamental.

Inter, Accounts, Commerce And Maths, Centum In Accounts

Activities and Societies: volley ball,shuttlecock