Business Development & Partner Management:• Led strategic initiatives to attract and engage new introducers. Partnered with leadership to develop targeted campaigns, resulting in a 43% growth in the direct business partner network (from 2,800 to over 4,000+ within 7 months). • Managed communication with a diverse network (4,000+ direct partners, 25,000+ potential business partners), ensuring consistent messaging that improved partner engagement by 25%. Additionally, managed communications with 750+ partner institutions.• Streamlined New Business Partner Acquisition: Leveraged LinkedIn lead generation to identify and cultivate new business partnerships. Implemented an innovative data scraping technique to enhance onboarding efficiency. Managed Edvoy's LinkedIn page by creating interesting content, increasing interaction, and sharing important business updates.Event Marketing & Brand Awareness:• Directed and project-managed online and offline events, including the Edvoy Excellence Awards (celebrating recruitment agents) held in various locations, including India, Pakistan, Sri Lanka, Bangladesh, Kenya, Rwanda, and Nigeria.• Spearheaded B2B brand development for marketing materials at industry events (ICEF, PIE, NAFSA, BUILA). Content Creation & Project Management:• Managed projects and operations, created communication materials for business partners, and designed artwork for 100+ university webinars on student recruitment. Additionally, developed content and visuals for Edvoy Academy training programmes for Edvoy's Business partners.

• Developed strategies for onboarding new business partners, presenting proposals to senior management. This resulted in a 25% increase in partnership acquisitions.• Collaborated with senior stakeholders to establish workflows for the new B2B team. This laid the foundation for streamlined operations and improved team efficiency.• Facilitated effective communication in event management and merchandising, ensuring seamless execution and achieving an increase in event success rates.• Led the planning and execution of various marketing activities, including onboarding new business partners, project management, and digital execution. • Contributed to the creation and development of case studies, maintaining marketing collateral to support sales efforts. • Demonstrated proficiency in event management, ensuring successful planning and execution. This resulted in a 25% increase in brand visibility and engagement.

• Developed and spearheaded digital media campaigns across South Asia, focusing on lead generation, branding, and event planning. Aligned these efforts with organisational goals, resulting in a 35% increase in lead generation.• Collaborated cross-functionally with Marketing, Sales, Partnerships, and Product Development teams to oversee project management and cultivate strong partnerships. This improved project efficiency by 25%.• Provided strategic leadership and supervision for marketing endeavours in Bangladesh, Nepal, Pakistan, and B2B India Marketing teams. This led to a 30% improvement in regional marketing performance.• Successfully orchestrated and executed both online and offline events throughout the South Asia region. This generated a 40% increase in event attendance and engagement.• Implemented efficient workflows for project management and event planning. This drove substantial lead generation and enhanced brand visibility, resulting in over 200,000 leads.• Managed marketing budgets of up to £30,000 per week, ensuring optimal resource allocation and cost-effectiveness. Achieved a 20% reduction in unnecessary expenditures.• Demonstrated expertise in various areas, including Social Media Management, Content Marketing, Paid and Organic Acquisition, Influencer and Affiliate Campaigns, Offline Integrations, and Digital Business P&L Management. This contributed to a 30% overall growth in marketing ROI.• Oversaw user acquisitions, achieving milestones such as acquiring 100,000 social media followers and generating 5 million website visits through organic and paid efforts. This resulted in a 50% increase in user engagement and traffic.Additional Contributions:Advocated and established free IELTS classes, collaborating with industry experts to develop the syllabus and enhance educational offerings, thereby significantly contributing to student retention for Edvoy.

Strategic Leadership and Collaboration in Marketing Expansion:• Spearheaded marketing team growth, aligning goals and collaborating across content, design, SEO, and data for improved project outcomes.• Developed tailored marketing materials for social media, enhancing profile visibility and engagement by 40%.Social Media and Ad Operations:• Managed influencer partnerships and diverse campaigns (SMM, SEM, Email, Affiliate Marketing), increasing brand reach, engagement (35%), campaign effectiveness (20%), and ROI (15%).• Oversaw ad campaigns in India, coordinated with South Asian TBPs, and maintained a 95% campaign success rate when assuming managerial responsibilities.• Stayed abreast of industry trends to continually optimize campaign performance.SEO Initiatives:• Collaborated with content and SEO teams to optimise content creation, driving website traffic and increasing organic visits by 25%.• Conducted keyword research to suggest blog topics for B2C, resulting in high-ranking posts and a 20% increase in engagement.Event Management:• Defined and enhanced event processes for B2C events, facilitating seamless execution and improving event efficiency by 30%.• Spearheaded major online events, generating substantial leads for future intakes and achieving a 40% increase in lead generation.• Managed pre-event activities, including influencer-led lead generation and emailer design, increasing pre-event engagement by 25%.• Generated comprehensive reports to optimise future strategies and improve attendee engagement through post-event analysis.• Designed and integrated landing pages, ensuring cohesive marketing efforts and increasing event registration by 15%.• Orchestrated successful B2B events, leveraging data scraping techniques to onboard new introducers effectively, increasing the number of new introducers by 25%.

Social Media:• Developed and implemented channel management strategies, increasing brand visibility and engagement by 40%.• Managed social media channels for Edvoy India and IEC Abroad, boosting online presence by 50%.Created monthly content calendars for social media, ensuring consistent and engaging posts, which grew follower engagement by 30%.• Grew Edvoy India's Instagram follower base organically from 140 to 2,174 in 6 months, achieving a 15-fold increase.• Introduced alternative channel management on platforms like Reddit and Quora, diversifying marketing efforts and increasing reach by 25%.Ad Operations:•Managed ad operations for IEC Abroad and Edvoy India, improving marketing outcomes and increasing ad performance by 35%.• Optimised ad campaigns, maximising reach, conversions, and ROI, resulting in a 20% increase in return on investment.SEO Initiatives:• Initiated off-page SEO efforts for Edvoy and IEC Abroad, enhancing website visibility and improving search engine rankings, leading to a 30% increase in organic traffic.• Monitored and analysed key metrics to measure the effectiveness of social media and SEO efforts, leading to a 20% improvement in campaign strategies.• Experimented with demographic and psychographic targeting, achieving a 15% improvement in targeted results.Off-page SEO Metrics Results:•Generated 31,436 organic visits.• Achieved 35,236 sessions.• Secured 1,228 leads organically through off-page SEO efforts.Content:• Contributed to content creation and wrote university and course content for IEC Abroad, increasing content engagement by 20%.• Wrote guest blogs, contributing to content marketing efforts and enhancing brand authority, resulting in a 15% increase in referral traffic.

• Brand Strategist responsible for JFW and Club Class Magazine, devising and implementing effective brand strategies.• Diligently monitor social media platforms and generate comprehensive reports for JFW, providing valuable insights and recommendations.• Collaborate closely with Ad Sales, Programming, Event Planning & Operations, and Client Management teams to ensure seamless execution of brand initiatives.• Develop and execute innovative marketing campaigns to drive brand awareness and engagement.• Continuously analyse market trends and consumer behaviour to identify opportunities for growth and improvement.• Successfully manage client relationships, delivering exceptional service and exceeding expectations.• Demonstrate strong project management skills in coordinating various aspects of brand operations and ensuring their successful implementation.

• Proficiently manage business and High Net Worth Individual (HNI) accounts, ensuring exceptional service and satisfaction.• Successfully handle Point of Sale (POS) and Automated Teller Machine (ATM) issues, resolving them promptly and effectively.• Provide comprehensive documentation and support for new corporate clients, facilitating their smooth onboarding and ongoing relationship management.

• Created and published engaging content for the official Facebook page of History TV18 from May 2017 to October 2017.• Developed detailed marketing programme recommendations based on in-depth analysis and findings.• Collaborated with cross-functional teams to ensure effective implementation of marketing initiatives.

• Proficiently managed Kanban systems, optimising workflow efficiency and ensuring timely task completion.• Demonstrated the ability to apply existing engineering knowledge effectively in diverse and complex situations.• Utilised problem-solving skills to adapt engineering expertise to similar or new scenarios.• Displayed a strong understanding of engineering principles and their practical application.• Effectively analysed and assessed engineering challenges, providing innovative solutions.• Leveraged technical expertise to drive continuous improvement and achieve project goals.• Demonstrated a keen eye for detail and accuracy in executing engineering tasks and projects.• Proactively sought opportunities to expand engineering knowledge and skills to enhance professional growth.