For total Marketing, Media, Investment and Corporate SolutionsResponsibilities included the preparation of business strategy, creation & delivery of new business propositions, relationship and partnership development, and identification of web content and service enhancement.Full strategic review of the PR & Advertising businessConducted market intelligence to identify competing service product offeringsIdentified major customer and market drivers (reviewed needs of existing customers, potential customers, thought leaders, complementary product partners)Assessed current and future market trends for delivery of online consumer and SME product offeringsIdentified content, services and product mix and subsequent external partnerships to reflect agreed strategy and meet existing consumer and potential SME market needs.Developed Product Management plans for new service product offerings including Product Business Case (scope of service product, positioning, market size, competitive landscape, risks [competitive and others], potential customers, financials)Product Specifications [function, features, third party product support, technology])Product Development Planning in partnership with the Implementation Organisation (Release strategy, Delivery Timelines,)Product Marketing Strategy and campaign analysis (pricing, communication tactics, product promotion)