Founding teamCommercial Area- I lead the creation of innovative commercial processes designed to drive the company's growth and optimize customer acquisition. These processes enhance efficiency in managing sales opportunities and improve conversion rates.- I conduct new customer prospecting, identifying opportunities and establishing strong relationships with key prospects. This contributes to the sustained growth of our customer base and increased revenue.- I develop strategies and customer follow-up protocols to ensure an exceptional experience for existing customers. This results in higher customer retention and stronger long-term business relationships.Marketing Area- I am responsible for creating strategic marketing campaigns that boost brand visibility and generate demand. These campaigns are built on robust market research and data analysis.I meticulously plan each campaign, defining clear objectives, specific target audiences, and effective content strategies. This strategic planning ensures campaigns are executed efficiently and yield meaningful results.- I coordinate campaign execution across multiple channels, leveraging both digital and traditional marketing to maximize impact and reach a diverse audience.- I work on continuous brand positioning, developing strategies to enhance Finbra's market perception. This includes proactive reputation management and establishing the company as a leader in its industry.

• Planning of marketing plan focusing 20% of effort on installed base and 80% on new demand generation and strategy execution, using digital and traditional marketing, always keeping image and promotional products at the forefront..• In charge of managing relationship and sales strategy with business partners, mainly Microsoft Mexico, lowering closing opportunities for sales consultants, measuring through accurate data shown in CRM,• Assigning leads to Sales Consultants, measuring performance through a monthly report, demanding a hit rate of 20% on the leads delivered each month.• Monthly reporting downloaded from CRM data (Microsoft Dynamics) where the percentage of leads originating, days elapsed in touch, days elapsed in qualifying/disqualifying, days elapsed in closing/losing are measured.

• Participation in marketing plan, focusing 20% of effort on installed base and 80% on new demand generation, using both digital and traditional marketing strategies.• Reception, qualification and assignment of leads to Sales Consultants, measuring performance through a monthly report, requiring a 20% hit rate on leads delivered on a monthly basis.• Monthly reporting downloaded from CRM data (Microsoft Dynamics) where we measure the percentage of origin of leads, days elapsed in touch, days elapsed in qualifying/disqualifying, days elapsed in closing/losing.

• Keyword measurement through Google analytics platform.• Participation in the creation and execution of digital campaigns, using keywords and different types of banners on websites and social networks, using platforms such as Google ads and Facebook.• Creation of monthly reports, measuring clicks per word, visits to landing pages and conversions to forms.

• Participation in the sales cycle, from demand generation, customer prospecting, customer appointments and closing.• Meeting the needs of those clients who do not have a marketing area, supporting their strategy, image and promotional products.• Participation in the marketing strategy, mainly focused on generating new leads, through digital platforms (Google ads, Facebook ads) and traditional channels (events, parabuses and tradeshows).

• Responsible for writing 7 to 10 articles for the website and social networks.• Collaboration in coverage of sporting events.• Bimonthly writing for printed magazine.• Collaboration in finding brands for publication in magazines.