I am an Events and Marketing Coordinator at Canadian Fitness Professionals Inc. (canfitpro), the largest fitness education company in Canada. With over four years of experience in this role, I have developed and executed marketing strategies that increase the attendance and engagement of fitness professionals and enthusiasts at our annual global conference in Toronto, ON.As part of my responsibilities, I manage the trade show at the conference, where I collaborate with over 120 national and international vendors every year to ensure their successful promotion and participation. I also bridge the gap between the events and marketing teams to create and implement impactful organic and paid marketing campaigns increasing attendee engagement by 37%. I am proficient in MS Dynamics, MailChimp, Klaviyo, WordPress, and other digital marketing tools. I am passionate about supporting the fitness industry and creating marketing campaigns that drive results and value. I value diversity, equity, and inclusion, and actively approach challenges with a positive attitude and a growth mindset.