•Managed company’s E-commerce store and responsible for all online activities related to traffics, customer conversion, sales and reporting.•Established and maintained a strong relationship with potential E-commerce partner, expanding our product distribution for clients. •Collected and analyzed marketing data across all channels, including online store and marketplaces, providing some digital marketing insights to marketing team for media spending. •Coordinated with Product Development team to launch in house new brand, providing weekly reports to stakeholder to reach KPI every quarter.

•Managed and optimized paid social campaigns across different channels to reach targeted ROAS.•Analyzed campaigns results to determine optimal customer conversion journey, increasing conversion rate to 2%.•Planned and designed high engaged email and text message marketing campaigns to increase customer lifetime value.•Coordinated with creative team to develop content strategy and distribute content on different channels to increase organic reach.

•Created and managed online campaigns from various marketing channels to drive traffics, tracking the progress of implemented campaigns to determine best growth strategy in term of ROI.•Regularly conducted A/B testing to enhance performance of user acquisition and retention during conversion funnel. •Analyzed internal and external data to perform visualization and analytics reporting to inform recommendation for acquisition strategy.•Generated weekly and monthly business report to evaluate the effectiveness of each marketing channel, proposing a solution to help the team to achieve company’s KPI.

•Identified and tracked KPIs in Google Analytics for understanding traffic and conversion, online user activity to boost user acquisition. •Managed Google Analytics account and extracted insights from various Ecommerce sites, creating daily and weekly automated metrics reports to advise Executive team for acquisition strategies.•Dive regularly into Google Analytics and BI tools to analyze data to determine the effectiveness of paid search, organic search and other online campaigns.•Collaborated with product manager to build A/B testing to identify areas of improvement in website or mobile application.

•Utilized SQL to manage historical user data from internal database and extract data from external API to produce various marketing analytics insight reports. •Reviewed major competitors in the market on a regular basis and created marketing report for different product lines, providing real-time reporting to acquisition team. •Managed online campaigns from different channels and tracked their performance to make growth recommendation through funnel analysis, user segmentation and campaign optimization.

•Created a start-up and wrote a comprehensive business plan, raising $1,000 for initial capital.•Designed and delivered marketing research surveys to over 1,000 respondents for collecting customer information.•Created and managed various online campaign from Google AdWords and other social networking, attracting over 1000 new registered customers in the email system. •Analyzed metrics in Google Analytics and Google AdWords to develop campaign optimization strategies for user activation, successfully increasing conversion rate by 20%.•Conducted focus group and questionnaire to collect feedback from current customers, identifying customer pain points and opportunities to guide further product development.•Produced $1,500 in revenue in the first two weeks.

•Processed marketing leads and customer orders and sorted customer’s information into excel for future forecasting.•Created marketing reports, brochures, and related documents.•Utilized Excel to manage marketing databases of clients and contacts.•Operated social media channels and conducted various online Marketing campaigns for target customers, resulting in a 100% increase in page views. •Prospected potential customers by email, telephone, and social media platforms, generating more than 100 new contacts every day.