Studio23 is a multimedia agency based in Buenos Aires, Argentina, made up of a variety of outstanding professionals in different universes such as football, sports, the corporate world, art, and music. We are a team that provides services and results at the level of what we demand for large brands, institutions, and personalities.

Developed brand launch campaign in Argentina. Started Social media handles from ground up, built a solid roster of athletes and brand assets to represent the brand, built relationships with main stakeholders.Selected and managed Creative, Digital, PR and Retail agencies building a solid think tank to deliver top of the line campaigns to the market.Definition of brand positioning and strategy aligned with global identity and then adapting the messages accordingly.Creation, along with Digital, Creative and PR agencies, specific online marketing campaigns, 360 activations and product launches to impact target audience with a locally relevant story.Give support cross-functionally through Sell-In and Sell-Out processes.Oversee and validate brand identity and activations in account doors nationwide, including e-comm sites.Managing and Driving the relationship with both Football Clubs, Rosario Central and Estudiantes de La Plata. Delivering creative campaigns to launch each seasons jersey.

Defined and executed the brands strategy in country.Managed and optimized the brands budget to maximize impact in market.Developed a roster of local assets and influencers to represent the brand and help tell locally relevant stories.Creation, along with Digital, Creative and PR agencies, specific campaigns to impact target audience with a locally relevant story.Activated the brand on different scenarios and shoot local product content to feed different social media handles.Give support cross-functionally through Sell-In and Sell-Out processes.Developed brand identity for Point of Sale and implemented it in +70 doors country wide.

Plan and execute effective Trade Marketing initiatives for Trade Channels and own Retail stores in a national level, in line with global guidelines.Deliver on schedule and effective content to support product marketing campaigns.Work closely with the commercial and sales team to identify wholesale channel needs and bring effective solutions.Prepare briefs and manage agencies for Trade tools, in line with Brand Communication guidelines.Execute POS, space management initiatives and monitoring.Budget and concepts schedule management.

Digital & Sports Marketing for Under Armour. Responsible for venue and athletes sponsoring deals.Social media content management & activation.Agencies briefing and coordination.Marketing activations and Co-Brandings.Budgeting.

Marketing and budget management for Fútbol, Rugby and Golf categories. Integrated Marketing activation for PUMA Fútbol Argentina.Sponsorship management y negotiation with Club Atlético Independiente (Tier Fútbol Club in Argentina) and Fútbol assets.

Creation & execution of sports marketing and entertainment activations for Quilmes Beer, Dr. Lemon, Union Argentina de Rugby (UAR) and others.

Advertising Account Assistant for Unilever, Eco de los Andes y CNN Latam.