Promoted as a key member of the leadership team to lead the organization’s pricing and promotional strategy for all company brands. Oversee a staff of three direct reports and report to the customer marketing and sales business organization. ✔ Targeted to exceed the goal of delivering $XXXMM in savings in 2 years across inefficiencies in pricing, promotions and marketing tactics.✔ Lead in-market core pricing strategy of the company brands and monitor the execution across accounts, channels and regions.Analyze product volume, margin and competitive prices to provide guidance and pricing recommendations about trade investment and marketing strategies.✔ Develop category-specific 4P strategy and tactics to drive revenue and positively impact profitability.✔ Build revenue growth management capabilities and embed the operating model across Sales and Marketing.✔ Champion the development of tools that empower end-user stakeholders to make more informed decisions.✔ Conduct financial modeling to ensure recommendations are beneficial to the consumer, retailer, and Reckitt.✔ Understand our customers and find new ways for us to strengthen our presence in their stores.✔ FY2024: Delivered $XXMM bottom-line productivity through strategic pricing and promotional effectiveness activities.✔ FY2025: Instituted plans that are tracking to deliver $XXMM in trade and promotional efficiencies across the grocery channel.

Relocated by the company to the US and became the Senior Finance Manager for the E-commerce channel of the business which represented XX% of the company’s total annual revenue. Directed a staff of 2 and held full P&L accountability collectively with the Senior Vice President of E-commerce, Reckitt US.✔ Led and drove ambitious targets of the E-commerce business in North America from $XXMM in annual revenue to $XXXMM in two years and attained a +XXXbps improvement in gross margin.✔ Select strategic initiatives included the implementation of robust tracking systems, performance tools and metrics resulting in increasing gross margin from XX% to XX%. ✔ Provided recommendations on pricing and promotional activities to drive the effective use of trade spend and to impact internal profitability.✔ Played an instrumental role in understanding the supply chain of Amazon and identified ways to reduce logistics costs and friction that reverted both a benefit for Reckitt, as well as an improved relationship with Amazon and enhanced service levels.✔ During the pandemic, spearheaded internal initiatives to negotiate, and allocate sufficient inventory to our E-commerce channel effectively meeting the soaring consumer demand for Lysol disinfectants and significantly growing revenue and margin for this product line.

Hand-selected by senior leadership as a key member of a team accountable for end-to-end budget management of all Hygiene transformation projects including a £XXXMM SAP implementation, £XXMM legal entity restructuring, and £XMM stabilization project.✔ Led the blueprint design of the finance organization for Europe, AMEA and LATAM. Output was well received by the CFO and Area Finance Directors and implemented in each region.✔ Collaborated closely to orchestrate a complex legal entity restructuring coupled with the design blueprint of our finance organization encompassing processes, systems and procedures affecting several hundred employees.✔ Navigated complex tax and accounting issues and significantly impacted financial reporting.✔ Championed the financial business case for ERP implementation, gaining approval of the executive committee to fund and secure the budget for the next 3 years for implementations across all commercial units.✔ Provided monthly updates to the Steering Committee, the Hygiene CFO and corporate headquarters transformation directors.

Played a crucial role in the smooth running of the entire DACH region, by supporting the forecasting and planning cycle to drive product innovation. Significant emphasis on ensuring the efficient and profitable launch and deployment of new products. Owner of the commercial P&L of the hygiene brands with £XXXMM in net revenue.✔ Finance Lead for hygiene home brands, leading the planning cycles across the brands and supporting the management team with analysis to drive business decisions.✔ Co-drove the brand performance together in collaboration with the Marketing Director ensuring informed decisions were supported by proper financial analysis.✔ Led a display/promotion harmonization project which resulted in a radical simplification and complexity reduction in the display menu offering to customers.

Accountable for overseeing the finance function for the Home & Hygiene business, supporting the forecasting and planning cycle to drive product innovation. Significant emphasis on ensuring the efficient and profitable launch and deployment of new products. ✔ Drove the earnings model in the medium- and long-term through strong 5-year financial planning and well-executed financial product innovations.✔ Served as a strategic business partner with the Category team to build and review P&Ls for innovation and product development that drove the model as defined in the 5-year plan.✔ Provided Group Marketing with monthly updates and analyses of the performance of the brands worldwide, including squeeze/fuel impacts and gross margin improvement roadmaps.✔ Built, maintained and improved the Anaplan Planning Tool to support a strong 5-year Category finance plan and innovation process.✔ Launch an end-to-end Innovation Performance Management tool, giving visibility to headquarters’ leadership team on the pipeline status thereby enabling the financial insight and intelligence to make critical business decisions.

Provided high-level strategic consulting services to clients and delivered expert advice in areas including business planning, operations, pricing, promotions, distribution, trade practices, process improvement initiatives, and best practices implementation. Conducted in-depth assessments of current business practices and financial position, identified deficiencies and opportunities for improvement, and developed custom solutions to maximize revenue and profitability. ✔ Delivered price, pack and promotional strategies and frameworks to clients and ensured knowledge transfer to Revenue teams.✔ Partnered with and influenced key stakeholders such as KAMs, Trading Directors, Commercial Finance, and Category teams.✔ Part of the team to champion a Trade Terms standardization project and Cost Price Corridor strategy to Mars Chocolate in the UK that delivered a 1% improvement ROI to the client.✔ Created an Annual Business Plan tool for Coca-Cola Enterprises in the UK. This allowed the client to plan and model different scenarios considering all necessary macroeconomic variables, such as price elasticity, distribution changes and weather forecasts.

Led diverse projects for clients across various industries, mainly focusing on the creation of financial models which facilitated decision-making for M&A and business expansion. Select clients included Radley & Co, Shine Group (Endemol), Essence Digital, and KFC (Yum Brands).

Provided financial perspective and assisted with all financial aspects for eight hotels in five cities in Ireland, the UK and the US. Areas of accountability encompassed full cycle accounting including producing monthly accounts, P&L and balance sheet reconciliations. Managed a team of seven.✔ Acted as a strategic and analytical consultant with pricing, brand marketing, and external stakeholders on key business initiatives with an effort to maximize margins for the operating company.✔ Presented monthly operational reviews to senior leadership with comments and recommendations. ✔ Installed financial and operational controls to minimize risk and ensure consistent reporting of operational performance. ✔ Proactively implemented best practice financial controls and KPIs to drive the commercial performance of the 3 London hotels.

Responsible for ensuring the hotel's financial compliance and maximizing revenue. Accountabilities encompassed auditing, balancing, reconciliations, investigations, P&L analysis, and reporting. ✔ Conducted audits and verified and recorded all revenue transactions. Investigated and resolved any discrepancies identified.✔ Balanced daily revenue with cash postings and reconciled balances using financial statements.✔ Prepared daily and monthly sales and management reports according to hotel policies and procedures.