Santiago Ferrer Gregory Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

• Engineered and executed innovative hands-on digital marketing strategies that elevate brand visibility, resulting in a 42.7% surge in followers for an innovative beauty brand in the first month• Managed campaigns involving 50+ creators monthly for up-and-coming brands, driving seamless communication with both clients and creators and delivering strategic content that amplifies brand engagement• Leveraged performance metrics to fine-tune marketing tactics, leading to significant improvements in engagement rates

Miami, Florida, United States

Boston, Massachusetts, United States

• Directed a cross-functional team of 6+ professionals to rebrand the Boston Symphony Orchestra’s event• Spearheaded the creation and design of innovative advertising campaigns, aligning with brand messaging and positioning• Facilitated client interactions, presenting refined creative concepts that streamlined the approval process and accelerated project timelines

Los Angeles, California, United States

• Drove the execution of targeted marketing campaigns, contributing to a boost in artist visibility and engagement• Collaborated closely with the Marketing Director to optimize artist promotion strategies, solidifying social media presence• Enhanced social media management by crafting compelling content and delivering actionable insights that informed strategic decisions

New York, New York, United States

• Propelled a 53% growth in community size through strategic TikTok content creation, driving increased brand engagement• Assisted in the development of content calendars, leveraging data insights to inform creative direction• Authored and edited articles on social media trends and the creator economy, boosting the blog's engagement

Boston, Massachusetts, United States

• Led the entire Social Media Team in creating content and campaigns for the BU COMmunicator's Instagram after being promoted from being a social media content creator• Delegated social media responsibilities and aids in the brainstorming, design, and creation of content such as the new Wednesday Student Takeovers, Fun Fact Fridays, and Weekends in Boston segments across different channels including Instagram, Twitter, and Facebook• Analyzed and reported engagement and social media traffic on a weekly basis to the BU COMmunicator's e-Board

Boston, Massachusetts, United States

• Worked along with the entire Social Media Team to create content for the BU COMmunicator's Instagram, focusing on my role as the Internship Spotlight content creator• Contacted and interviewed, on a weekly basis, students pursuing a degree at BU's College of Communication who are actively participating or have participated in internships related to their majors to feature them through Instagram posts• Created and wrote new student features, summarizing the key information gathered through interviews and surveys, and posted them along with a picture of the student on our Instagram page

London, England, United Kingdom

• Supported the development of experiential and digital campaigns for high-profile clients, enhancing brand recognition• Conducted research to forge connections with key social media influencers, expanding the agency’s influencer network• Elevated brand visibility through the development of compelling marketing communications and public relations materials

Maracaibo, Zulia, Venezuela

• Created meaningful connections between the company and customers by representing the former across social channels, responding to comments, compiling campaigns, and creating content• Rebranded the company’s media presence by optimizing brand awareness, improving website and social media traffic, and generating sales leads through visual design strategies and engaging in benchmarking• Managed the company’s 60th-anniversary social media campaign in teams with Marketing, Advertising, and Graphic Design professionals, by developing, designing, and overseeing social media content

Maracaibo, Zulia, Venezuela

• Organized memorable and exquisite travel itineraries and vacations for clients in the local area, developing a loyal clientele base through excellent listening skills, first-rate travel advising, and a keen understanding of travel budgets• Tracked around thirty payments via credit and debit cards and handled all sensitive information with professionalism and discreteness by recording client account information with zero discrepancies • Increased bottom-line revenue while identifying savings opportunities and service enhancements to achieve corporate efficiency and customer satisfaction, and monitored competitor activity to maintain competitive rates

Bachelor'S Degree, Advertising

Activities and Societies: The BU COMmunicator, Latin American Student Association (LATAM), London Internship Program (Marketing &.

High School Diploma, Kinder - 12Th Grade

Activities and Societies: Valedictorian of the Class of 2019, International Baccalaureate® (IB) Bilingual Diploma, President.