Santiago L. Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Ennhanced the economic relationship between Denmark and Mexico by identifying and leveraging business opportunities for Danish companies in Mexico, Central America, and the Caribbean. I provided market intelligence, strategic advice, and practical assistance to companies in the B2B software, B2B e-commerce, govtech, and fintech spaces.1. Digital marketing.

Demand and growth target owner for DiDi Food in several cities in Mexico.・Designed and implement customer retention and engagement strategies to drive platform demand in 27 cities (user segmentation, AB tests, customer journey, optimal spend and customer experience management)・Worked with large data sets to drive business results using tools such as SQL.

Developed strategies for DiDi Food's customer acquisition channels: referrals, incentives, offline and performance marketing and cross-platform acquisition (Rides-Food), tracking and optimizing CAC and user conversion.・Worked with large customer data sets to measure campaign performance and define new communication and incentive strategies to optimize.

San Francisco Bay Area

Consultant supporting private- and public-sector clients in the US across emergent areas of electric grid transformation including energy storage, grid modernization and distributed energy resources (DER).・Quantified state-wide public policy results to review a bill's impact on emissions and water usage assessing its effectiveness and setting.

Mexico City, Mexico

・Managed accounts receivable team・Overhauled commercial pipeline process to leverage HubSpot features・Implemented and maintained open-source marketing automation platform (Mautic)・Designed and tracked marketing A/B tests・Crafted and coded email marketing campaigns and emails・Set up and maintained cloud-hosted servers・Improved email deliverability・Led LMS.

Mexico City, Mexico

・Implemented and maintained WordPress-based marketing website and blogs・Designed marketing dashboards・Set up WooCommerce-based shop・Designed and coded mini-ERP prototype・Integrated marketing analytics solutions・Formulated process to handle accounts receivable・Coordinated photography and recording in public events

Mexico City

One of the first hires in EdTech startup.・Designed marketing content・Supported event logistics・Executed collection efforts

Bachelor’S Degree, B.S. Business Informatics (Ingeniería En Negocios Y Tecnologías), Graduado Con Diploma De Excelencia En La Formación Integral

Activities and Societies: ・VP of Electoral Committee ・CILE 2014 Organizer (Capacitación Integral de Líderes Estudiantiles) ・Founding.

Fulbright Binational Business Grant, Non-Degree Graduate Coursework

Year-long, part-time graduate program as visiting fellow focused on data analysis for human mobility, urban planning, policy analysis and.

Novancia Business School Paris Campus, Exchange Semester

Diploma Programme