Santiago L. Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Mexico City, Mexico

Ennhanced the economic relationship between Denmark and Mexico by identifying and leveraging business opportunities for Danish companies in Mexico, Central America, and the Caribbean. I provided market intelligence, strategic advice, and practical assistance to companies in the B2B software, B2B e-commerce, govtech, and fintech spaces.1. Digital marketing: Used digital marketing tools and platforms to promote the products and services of Danish companies. I created online campaigns, social media strategies, and digital content to increase the visibility and awareness of their products.2. Market research: Conducted market research to identify business opportunities and assessed the commercial potential of 17 LatAm markets for Danish companies. 3. Business matchmaking: Facilitated connections between Danish companies and potential business partners in LatAm. I organized trade missions, business meetings, and networking events to promote business-to-business and business-to-government collaboration.4. Special Ministry of Foreign Affairs projects: I contributed to foreign diplomacy-related projects such as Tech for Democracy, where we invited several private and public sector stakeholders to discuss technology's effects on democracy.Some achievements:- Organized in-person and digital events and activities to promote Danish solutions in Denmark and Mexico- Developed relationships with key stakeholders, including government officials, business associations, and industry experts- Designed, developed, and deployed two online platforms to promote Danish solutions and created growth campaigns with digital marketing and specialized industry media outlets

Demand and growth target owner for DiDi Food in several cities in Mexico.・Designed and implement customer retention and engagement strategies to drive platform demand in 27 cities (user segmentation, AB tests, customer journey, optimal spend and customer experience management)・Worked with large data sets to drive business results using tools such as SQL and Python (process automation, performance monitoring, order projection and modeling)・Coordinated partnerships and co-investment campaigns through planning and goal setting for sales team while managing spend and success metrics・Tracked and forecasted P&L for 6 markets, monitoring profitability and growth across all operating sides・Served as regional POC for product improvement, new feature development, test rollouts & QA

Developed strategies for DiDi Food's customer acquisition channels: referrals, incentives, offline and performance marketing and cross-platform acquisition (Rides-Food), tracking and optimizing CAC and user conversion.・Worked with large customer data sets to measure campaign performance and define new communication and incentive strategies to optimize acquisition・Developed A/B tests to understand acquisition behavior across channels and optimize spend・Designed and implemented customer acquisition communication journeys to ensure optimal customer experience

San Francisco Bay Area

Consultant supporting private- and public-sector clients in the US across emergent areas of electric grid transformation including energy storage, grid modernization and distributed energy resources (DER).・Quantified state-wide public policy results to review a bill's impact on emissions and water usage assessing its effectiveness and setting recommendations for future policy development・Worked on creating a public policy workshop for regulators of developing nations, consolidating best practices on sustainable grid management policies around the world

Mexico City, Mexico

・Managed accounts receivable team・Overhauled commercial pipeline process to leverage HubSpot features・Implemented and maintained open-source marketing automation platform (Mautic)・Designed and tracked marketing A/B tests・Crafted and coded email marketing campaigns and emails・Set up and maintained cloud-hosted servers・Improved email deliverability・Led LMS (Learning Management System) implementations・Curated technical content for educational programs・Built web-based learning catalogs for corporate clients

Mexico City, Mexico

・Implemented and maintained WordPress-based marketing website and blogs・Designed marketing dashboards・Set up WooCommerce-based shop・Designed and coded mini-ERP prototype・Integrated marketing analytics solutions・Formulated process to handle accounts receivable・Coordinated photography and recording in public events

Mexico City

One of the first hires in EdTech startup.・Designed marketing content・Supported event logistics・Executed collection efforts

Bachelor’S Degree, B.S. Business Informatics (Ingeniería En Negocios Y Tecnologías), Graduado Con Diploma De Excelencia En La Formación Integral

Activities and Societies: ・VP of Electoral Committee ・CILE 2014 Organizer (Capacitación Integral de Líderes Estudiantiles) ・Founding.

Fulbright Binational Business Grant, Non-Degree Graduate Coursework

Year-long, part-time graduate program as visiting fellow focused on data analysis for human mobility, urban planning, policy analysis.

Novancia Business School Paris Campus, Exchange Semester

Diploma Programme