Santiago Nettle Email & Phone Number

Dubái, Emiratos Árabes Unidos

Ciudad De Mexico

Antofagasta, Chile

General Manager – January 2014 – PresentTop and bottom responsibility for one of the largest Casino and Hospitality business in Chile, Argentina, and Uruguay; with US$50+MM in sales and 750+ employees. Directly reporting to the CEO and Board of Directors and responsible for the design and implementation of Commercial and Operation Strategies to achieve financial and operations targets.Selected Achievements: • Designed an implemented a complete New Commercial and Value… Show more General Manager – January 2014 – PresentTop and bottom responsibility for one of the largest Casino and Hospitality business in Chile, Argentina, and Uruguay; with US$50+MM in sales and 750+ employees. Directly reporting to the CEO and Board of Directors and responsible for the design and implementation of Commercial and Operation Strategies to achieve financial and operations targets.Selected Achievements: • Designed an implemented a complete New Commercial and Value proposition Strategy for the property that delivered +15% revenue growth and +50% EBITDA growth between 2014 and 2016 (CLP 7.500MM EBITDA to CLP 11.300MM 2016).• Designed and implemented a major downsize operation program (+1100 employees to 770) in a 12 month period while improving service and customer satisfaction scores across BUs (reaching 1st place among Enjoy properties since 2015) and delivering CLP 900MM+ in labor and operational cost savings to the company.• Design and implementation of gaming customer commercial management program that delivered 22% growth in average spending for the property since 2014 and almost doubled High-Value customers portfolio database.• Design and implementation of support areas restructuration that led to operational savings of CLP 470 MM in 2017. • Successfully implemented an externalization and profit recovery strategy for several F&B unprofitable POS creating additional EBITDA for CLP 950 MM during 2017. Show less

Chile

• Led the startup which delivered B2C cloud computing services.• Oversaw all aspects of functional prototype development.• Managed business operations, including: business development, growth management, marketing, client acquisition, profit and loss, budget management, customer support, etc. Selected Achievements: • Raised $US 150,000 seed capital to start development from Corfo, behind SSAF Startups funding. • Acquired a private seed investment of US $40,000… Show more • Led the startup which delivered B2C cloud computing services.• Oversaw all aspects of functional prototype development.• Managed business operations, including: business development, growth management, marketing, client acquisition, profit and loss, budget management, customer support, etc. Selected Achievements: • Raised $US 150,000 seed capital to start development from Corfo, behind SSAF Startups funding. • Acquired a private seed investment of US $40,000. • Selected as one of the 15 final startups for Startup Chile Demo day, from 600 total startups worldwide. Show less

Santiago, Chile

• Maintained sales and profit and loss responsibility for a US $500 million business. • Defined and managed marketing and commercial strategy for corporate and business units. • Developed and executed brand communication, marketing, and business development plans. • Oversaw content area development for the Smart TV vertical. • Led the redesign of marketing operations and spearheaded initiatives maintain brand integrity between the communications, media, in-store, and market… Show more • Maintained sales and profit and loss responsibility for a US $500 million business. • Defined and managed marketing and commercial strategy for corporate and business units. • Developed and executed brand communication, marketing, and business development plans. • Oversaw content area development for the Smart TV vertical. • Led the redesign of marketing operations and spearheaded initiatives maintain brand integrity between the communications, media, in-store, and market research departments.Selected Achievements: • Led initiatives which nearly doubled business between 2010 and 2012; achieved market leadership in consumer electronics and the #2 position in mobiles handsets, and well as 35th place in brand asset valuator ranking, the highest ever position for LG among 1,300 brands tracked in Chile.• Managed the digital strategy redesign; achieved 5th corporate position in Chile for social media fans, acquired 800+ million fans and 350,00 registered users in internal databases within two years. • Developed a B2B digital channel strategy which improved business leads by 300% within three months. Show less

Sao Paulo, Brazil

• Provided thought leadership and operational support for the South Cone's fabric and home care business. • Maintained sales and profit responsibility for US$500 million in business. • Defined and managed marketing and commercial strategies for fabric and homecare lines. • Developed and executed business development, communication, and marketing plans. • Managed the Ariel and Ace Brands for Brazil, Argentina, and Chile.Selected Achievements: • Redesigned the Ariel Brazil… Show more • Provided thought leadership and operational support for the South Cone's fabric and home care business. • Maintained sales and profit responsibility for US$500 million in business. • Defined and managed marketing and commercial strategies for fabric and homecare lines. • Developed and executed business development, communication, and marketing plans. • Managed the Ariel and Ace Brands for Brazil, Argentina, and Chile.Selected Achievements: • Redesigned the Ariel Brazil marketing strategy, resulting in increased sales. Show less

Caracas, Venezuela And Sao Paulo, Brazil

• Maintained gross sales and profit responsibility for a US $200 million business. • Developed and executed the expansion model for new countries within Latin America.• Defined and executed product and go-to-market strategies. • Developed communication, marketing, and promotional plans.Selected Achievements: • Increased total Latin American sales by 85% within three years (US$140 million to US$260 million).• Redesigned the Downy Mexico business model, oversaw strategy… Show more • Maintained gross sales and profit responsibility for a US $200 million business. • Developed and executed the expansion model for new countries within Latin America.• Defined and executed product and go-to-market strategies. • Developed communication, marketing, and promotional plans.Selected Achievements: • Increased total Latin American sales by 85% within three years (US$140 million to US$260 million).• Redesigned the Downy Mexico business model, oversaw strategy redesign and brand re-launch in June 2008, recovered significant growth after two years of soft growth rates. Repositioned Downy Mexico to reach highest ever shipments levels (18MM litres a month and record shares, (32% value share, +8% vs. YA). • Introduced Downy in Latin American markets, acquiring a 26% market share in 24 months in Venezuela, a 10% share in 12 months in Central America, a 16% share in 24 months in Colombia, and a 56% share in 8 months in Peru. Recognized with a Golden Effie, for the best product launch in Peru in 2008. Show less

Product Manager for Ariel Chile Marketing Organization.

Lic Administración/Ingeniero Comercial, Bachelor Of Business Administration (Bba) In Universidad Nacional De Cuyo

Diplomado En Dirección Estratégica De Ventas, Ventas, Diplomado

Digital Marketing Strategies, Digital Communication And Media/Multimedia

Module 1: Customer Expectations in a Digital World Marketing Transformation as a Journey Module 2: Customer Insights Ethnography Customer.