Santiago Nettle Email & Phone Number

Dubái, Emiratos Árabes Unidos

Ciudad De Mexico

Antofagasta, Chile

• General Manager – January 2014 – PresentTop and bottom responsibility for one of the largest Casino and Hospitality business in Chile, Argentina, and Uruguay; with US$50+MM in sales and 750+ employees. Directly.
• Designed an implemented a complete New Commercial and Value… Show more General Manager – January 2014 – PresentTop and bottom responsibility for one of the largest Casino and Hospitality business in Chile, Argentina.
• Designed an implemented a complete New Commercial and Value proposition Strategy for the property that delivered +15% revenue growth and +50% EBITDA growth between 2014 and 2016 (CLP 7.500MM EBITDA to CLP 11.300MM 2016).
• Designed and implemented a major downsize operation program (+1100 employees to 770) in a 12 month period while improving service and customer satisfaction scores across BUs (reaching 1st place among Enjoy properties.
• Design and implementation of gaming customer commercial management program that delivered 22% growth in average spending for the property since 2014 and almost doubled High-Value customers portfolio database.
• Design and implementation of support areas restructuration that led to operational savings of CLP 470 MM in 2017.

Chile

• Led the startup which delivered B2C cloud computing services.
• Oversaw all aspects of functional prototype development.
• Managed business operations, including: business development, growth management, marketing, client acquisition, profit and loss, budget management, customer support, etc. Selected Achievements:
• Raised $US 150,000 seed capital to start development from Corfo, behind SSAF Startups funding.
• Acquired a private seed investment of US $40,000… Show more
• Acquired a private seed investment of US $40,000.

Santiago, Chile

• Maintained sales and profit and loss responsibility for a US $500 million business.
• Defined and managed marketing and commercial strategy for corporate and business units.
• Developed and executed brand communication, marketing, and business development plans.
• Oversaw content area development for the Smart TV vertical.
• Led the redesign of marketing operations and spearheaded initiatives maintain brand integrity between the communications, media, in-store, and market… Show more
• Led the redesign of marketing operations and spearheaded initiatives maintain brand integrity between the communications, media, in-store, and market research departments.Selected Achievements:

Sao Paulo, Brazil

• Provided thought leadership and operational support for the South Cone's fabric and home care business.
• Maintained sales and profit responsibility for US$500 million in business.
• Defined and managed marketing and commercial strategies for fabric and homecare lines.
• Developed and executed business development, communication, and marketing plans.
• Managed the Ariel and Ace Brands for Brazil, Argentina, and Chile.Selected Achievements:
• Redesigned the Ariel Brazil… Show more

Caracas, Venezuela And Sao Paulo, Brazil

• Maintained gross sales and profit responsibility for a US $200 million business.
• Developed and executed the expansion model for new countries within Latin America.
• Defined and executed product and go-to-market strategies.
• Developed communication, marketing, and promotional plans.Selected Achievements:
• Increased total Latin American sales by 85% within three years (US$140 million to US$260 million).
• Redesigned the Downy Mexico business model, oversaw strategy… Show more

Product Manager for Ariel Chile Marketing Organization.

Lic Administración/Ingeniero Comercial, Bachelor Of Business Administration (Bba) In Universidad Nacional De Cuyo

Diplomado En Dirección Estratégica De Ventas, Ventas, Diplomado

Digital Marketing Strategies, Digital Communication And Media/Multimedia

Module 1: Customer Expectations in a Digital World Marketing Transformation as a Journey Module 2: Customer Insights Ethnography Customer.