Santiago Oleas is obsessed with data and with the secrets it holds. He is fascinated with how data can be analyzed in granular elements and in streams. With an undergraduate degree in Applied Mathematics from Concordia University and a love for data and sharing his knowledge, Santiago started Strada Systems, a consulting practice that specializes in data analysis and business process optimization. He distinguishes himself with his solid track record of solving real business problems using data science. He also possesses the rare ability to communicate complex problems and solutions in a very understandable manner, which is a key asset in the success of his work. He joins Pulse.app to help deliver a geosocial solution to allow organizations to better understand their web visitors and to manage an integrated personalization experience for marketing messages and for e-commerce conversion success.With over 20 years of experience specializing in a multitude of industries he has built and provided solutions that are focused on the underlying driving PURPOSE and customer need that use advanced data science methodologies.