• Aided supervisor in overseeing client service between Smirnoff Vodka (Diageo), SFX, Live Nation and concessionaires on a 20 music festival consumer experiential program (EDM Focused)• Assisted in strategy development to integrate the Smirnoff Rendezvous’ “Ultimate Meet-Up Spot” into each festival’s culture to build authentic relationships with dance music culture and improve brand health• Facilitated concessionaire collaboration at each festival to identify visibility… Show more • Aided supervisor in overseeing client service between Smirnoff Vodka (Diageo), SFX, Live Nation and concessionaires on a 20 music festival consumer experiential program (EDM Focused)• Assisted in strategy development to integrate the Smirnoff Rendezvous’ “Ultimate Meet-Up Spot” into each festival’s culture to build authentic relationships with dance music culture and improve brand health• Facilitated concessionaire collaboration at each festival to identify visibility opportunities for signage, art, menus and social media for the brand to drive awareness and spirits depletion• Managed on-site event execution overseeing the production, creative and event staff Show less

• Trained and co-managed 18 specialists on brand positioning, event planning, and social media to successfully increase sale velocity of Captain Morgan and Smirnoff, hyper targeting the 21-29 year old demographic• Assisted growing ambassador program by 3x after 5 months of programming. Specialist business model serving as the blue print for a 220 person, full Diageo portfolio “Activation Army”, spearheaded by executives as a solution to create uptick in sales across all major… Show more • Trained and co-managed 18 specialists on brand positioning, event planning, and social media to successfully increase sale velocity of Captain Morgan and Smirnoff, hyper targeting the 21-29 year old demographic• Assisted growing ambassador program by 3x after 5 months of programming. Specialist business model serving as the blue print for a 220 person, full Diageo portfolio “Activation Army”, spearheaded by executives as a solution to create uptick in sales across all major brands• Served as a Salesforce Administrator responsible for constructing user builds and activity reports; Compiling monthly and quarterly reports using Salesforce and Excel to capture Specialists’ activity in national markets • Managed monthly expense reports, invoices and national program budgets for 18 markets Show less

• Managed over 60 Brand Ambassadors supporting the consumer experience, product education and sales distribution on behalf of our client, Diageo• Served as a Salesforce Administrator responsible for constructing user builds and activity reports; Compiling monthly and quarterly reports using Salesforce and Excel to capture Ambassadors’ activity in national markets based off individual brand KPIs• Spearheaded on-boarding process of new hires and provided ongoing training for Brand… Show more • Managed over 60 Brand Ambassadors supporting the consumer experience, product education and sales distribution on behalf of our client, Diageo• Served as a Salesforce Administrator responsible for constructing user builds and activity reports; Compiling monthly and quarterly reports using Salesforce and Excel to capture Ambassadors’ activity in national markets based off individual brand KPIs• Spearheaded on-boarding process of new hires and provided ongoing training for Brand Ambassador teams. Served as the liaison between Ambassadors and HQ assisting with HR, Payroll, and IT Support• Reviewed and mangaged 60+ monthly American Express and personal expense reports, invoices and budgets for the company’s national and international Brand Ambassadors.• Aided the SVP, VP and Account Teams on ad hoc assignments and event management. Brands included Johnnie Walker, Bushmills, Crown Royal, Buchanan’s, Bulliet, George Dickel, Don Julio, Ketel One, Naked Turtle, Tanqueray and Zacapa Show less

• Research, produce and distribute documents in preparation for new business pitches• Spearhead the acquisition of talent, coordinate meetings and maintain documents for agency recruitment• Conduct research and create monthly competitor analysis reports for clients • Help organize internal marketing materials• Coordinate general office duties, including inventory, client meetings and various administrative tasks • Perform receptionist functions, e.g… Show more • Research, produce and distribute documents in preparation for new business pitches• Spearhead the acquisition of talent, coordinate meetings and maintain documents for agency recruitment• Conduct research and create monthly competitor analysis reports for clients • Help organize internal marketing materials• Coordinate general office duties, including inventory, client meetings and various administrative tasks • Perform receptionist functions, e.g. answering phones, managing calendars for high level executives, overseeing office meetings and coordinating domestic and international travel Show less

• Researched editorial calendars and planned 2011-2012 pitching timetable for multiple clients• Produced thought leadership opportunity documents, including industry conference calendars and awards • Contributed to social media outlets including written posts and videos • Produced and distributed documents in preparation for client meetings• Assisted with general office duties

• Acted as main point of contact for client needs, including space rental, catering, room and technology set-up and contracts • Aided with day-of-event execution for 20+ events for internal and external university events – sports, business conferences, seminars, concerts, weddings, recitals, and summer camps.