Product Portfolio StrategyDigital MarketingNew Business Development

Freelance Marketing Consultant

Toys Group Marketing Manager.P&L, Budget ManagementMarketing & Media PlanningProduct ManagementDigital / Online MarketingTrade Marketing

Product developmentMarketing support

Associated advisor on International Marketing projects for Marketing 360 Agency located in Guatemala.Local Marketing supply evaluation in Mexico.Digital & Online Marketing

Marketing Manager in charge of Preeschool & Boys Toys brands. Also Head of Trade Marketing in charge of the merchandising team. Handell is an important toy distributor in México with brands such as Leap Frog, Bratz, Bratzillas, Lala Loospy, Silverlit and Rastar among others.

Responsible of REDOXON brand. Coordination with Global Brand Team and Research.Coordination with OTC division for prescritipon REDOXON formats. Packaging and communication plan developed for REDOXON PLUS launch.

Marketing strategy advisorCommunication & Media strategyMarketing financial strategyBranding

Boys Core Brands (2007)Games & Puzzles (2008)Member of the International Marketing Brand Group for global strategies.Strategic brand/line planning, Marketing & Advertising strategies and budget management.P&L, Forecast, Customer Presentations.Action Man product development.Transformers Movie line planning and implementation alongside Hasbro Properties Group (Licensing), Trade Marketing, Sales and strategic partners such as Paramount and General Motors. Team… Show more Boys Core Brands (2007)Games & Puzzles (2008)Member of the International Marketing Brand Group for global strategies.Strategic brand/line planning, Marketing & Advertising strategies and budget management.P&L, Forecast, Customer Presentations.Action Man product development.Transformers Movie line planning and implementation alongside Hasbro Properties Group (Licensing), Trade Marketing, Sales and strategic partners such as Paramount and General Motors. Team members training. Show less

Boys Action FiguresCore brands: Action Man, Transformers, G.I. JoeLicenses: Star WarsMarketing plans and strategies, advertising and promotion budget and implementation, P&L, forecast, customer presentations.Product Development and CGI movie production (Action Man 2006)Public Relations plan with Paramount for Action Man X-Missions DTV launch (2005)Launch of Star Wars Episode III product line, coordination with Trade Marketing for exhibition programme.

Territory supervision on retail, department and especialised stores.Purchase orders and space negotiation.Merchandiser's coordination. Traninig course for Marketing sesibilization on Mkt. impact on Sales Field actions.

Boys / Core Action FiguresProduct line management, P&L, promotion and avertising strategies. Star Wars Episode II Launch, reintroducton in Mexican market (2002).Action Man product development projects.

Boys Action FiguresCore Brands: Action Man, TransformersLicenses: Pokémon, BatmanAssitance to Brand Manager on analysis, reporting and presentatoins.Sales promotion coordination.Pokémon League, display and loyalty programme (2000)Action Man product line launch (1999)

Assistance to Account Supervisor for KFC and Kimberly-Clark.Internal coordinaton with Traffic and Creative.Post-production coordination.Budget control.