Santi Hynönen Email & Phone Number

Helsinki, Southern Finland, Fi

Working in productions as director of photography as well as Creative Director for the company.

Producing creative projects including but not limited to documentary films and series, multimedia projects, web design, photography for editorial and advertising, short film, and music videos.

Los Angeles, California, Us

• Collaborated with the marketing team and executive teams within K-Swiss Global Brands on creative concepts and briefs for seasonal campaigns and internal projects• Art & Creative Direction, Photography, Retouching, Video Editing, and Videography, for Key Initiatives, Collaborations, and Performance Tennis for select projects• Production of new concepts, recurring on-brand templates, and execution of marketing collateral for branded emails, social media, web banners, advertising, look books, OOH, etc.• Oversaw companies creative vision, working with internal team and vendors to ensure a high standard of visual execution across all media and campaigns• Manage the company’s internal file sharing service via Dropbox, One-Drive and Adobe Creative Cloud and build an intrasystem based on WordPress, direct the process of keeping files organized, uploaded and updated globally• Inspire and motivate the marketing team to be creatively progressive, through the application of fresh and inventive visual work• Uncover new ways to incorporate emerging and new media formats into campaigns on the homepage using microsite designs, and social media activations• Management of a team of vendors which may include: Freelance Graphic Designers, social media agency, photographers, and more. Partner daily with Marketing Managers, Copy Writers, Business leads, Footwear, and Graphic Designers, • The visual direction of kswiss.com and all global websites where possible, and management of online marketing assets, including microsites, web banners, etc.• Provide creative direction for K-Swiss in-store and tradeshow presence, create or direct assets for events as well as mockups before production• Budgeting responsibilities including monetary negotiations with outside vendors, agencies and talent in concert with legal and HR

• Worked with the internal design and development department and our advertising agencies to come up with creative direction and stories to match our product to successfully create marketing assets for the brand's seasonal asset needs.• Produce high-quality user experiences and visual designs in collaboration with the e-commerce team to reach the goals set for improving sales• Approve and modify all the creative content that the brand produces.• Hiring of creative professionals to work with projects with the in-house contentproduction team.• Experience level matches required for the role, as well as current work tasks.• Innovate and inspire effective internal productivity.• Work to create strategies to achieve higher conversion rates for our e-commerce business.

Develop, through the use of computer graphic systems, the designs, art, sketches and copy layouts for material to be presented by visual communications media. Responsible for the design and production of sales and marketing collateral, this includes but is not limited to national trade show graphics, POP, premiums, special events, catalogs, packaging, advertising and other print creative. Also responsible for producing the photo and video digital assets needed within marketing, sales, and e-commerce multimedia communications• Digital production including project plans and presentations, communicating project status to management, product and campaign photography in studio or at the location, retouching images for e-commerce and social media, graphic design, direct marketing, social media marketing, videography/directing and editing, help developing marketing strategies for digital media platforms and technical direction.

Photographed products for e-commerce, tradeshows, marketing and the official Holiday 2013 campaign. Filmed and directed videos to represent the brand in its marketing through Instagram and YouTube. Designed direct marketing sent out to the customer base via email.

Helsinki, Fi

Various responsibilities for concepts relating to nightclubs, nightclub marketing, social media and graphic design. I got promoted from Graphic Designer to Art Director in 2011. Worked on projects for Playboy, One Piece, Microsoft, Live Nation, Citroën, Rihanna, Madonna, Jennifer Lopez, James Bond - Skyfall and Cirque Du Soir.

Event and talent hosting for the venue. Project coordination and planning promotion with the internal teams and executives.

Vårby, Stockholm, Se

Hosted events around the country and represented the company at the events. Organized contests and giveaways with the partnering brands including Acer, Creative, Logitech, Jimms and Microsoft.

Helsinki, Fi

While serving in the military for 9 months in Finland. I was chosen to work on several classified projects. Received a honorary award for my work with the Naval Academy of Finland.