Santiago Perez Email & Phone Number

Phoenix, Az, Us

Bogotá, Capital District, Colombia

Global

Bogotá, Distrito Capital, Colombia

-Manage Polymath's brand in all its digital/traditional channels.- Serve as a consultant to their portfolio ventures in topics related to brand, marketing, and growth strategies.

Bogota

Medellín, Antioquia, Colombia

Growth advisory focused on improving key metrics for the business and applying agile methodologies for the functional teams.Achievements. - Incresed client retention rate by 25%- Developed agile and experimentation methodology for functional teams. - Crafted and tested the value proposition for the digital department. - Improved MoM customer acquisition rate by 35%

Medellín, Antioquia, Colombia

I was a consultant on Digital Strategy focused on generating and developing capabilities for Mut's teams and improving key metrics for their clients. Achievements: - Closed and onboarded 8 new clients for the agency. - Developed client relationship and team-building methodology for the digital department. - Built the initial team for the digital department. - Grew key metrics on an average of 20% for Mut's clients. (CAC, LTV, Retention Rate)

Medellin, Colombia

Communications chief for the Government Delivery Unit in the "Medellin Futuro" administration.My job was to articulate and create methodology routes for the correct implementation of communication strategies for the 27 strategic projects in the city of Medellin.Achievements: - Developed communication strategy for "Medellin Valle del Software", the program focused on bringing opportunities to grow the city through industry 4.0 and technology. - Designed and created the communication team and strategy for the Delivry Unit. - Participated in the execution of over 20 multichannel campaigns to promote the strategic projects of the administration.

Colombia

I have worked as Freelancer with companies from different industries and executing digital marketing budgets of up to 70 million pesos per monthI work from Agile methodologies, optimizing digital strategic planning and taking into account the complete digital environment to offer much more effective campaigns that respond to user needs.Some industries: - Restaurant.- Fashion.- Decoration. - Jelwery. - Couching services

Bogota

I was hired to propose the Social Media 2021 strategy for Tigo Colombia.The document delivered consisted of:1. Current channel diagnostics2. Benchmarking of content, formats and channels.3. Changes in the environment due to Covid-194. Strategic pillars of the Digital Plan.5. Description of contents.6. Composition of the digital environment.7. Indicators, measurement and monitoring.8. Examples of content.

Bogota

Consultant for the digital area of ​​Llorente and Cuenca Colombia for the following clients: Saab, GSK Pro, Ferring, Fundare, Universidad Javeriana, BTG Pactual.Functions:- Lead the team of consultants in coordination with the director of the area.- Formulation and execution of digital communication strategies for Corporate and Public Affairs areas.- Formulation, monitoring and reporting of indicators.Achievements:- Formulation of launch strategy in digital channels for Saab Colombia.- Execution of guidelines plans with growth indicators of between 15 - 20% in corporate and B2B environments.- Support in the formulation of proposals for digital services to attract new clients for the area, with the achievement of 3 new clients.

Medellin

Social Media Strategist for the Tigo Colombia (One of Colombia's biggest Telcos) account.Functions:Optimization of paid and organic Social Media strategyMonitoring of indicators and digital KPIS.Social Listening, creation and management of the Sentiment improvement plan.Research and application of marketing trends and digital transformation.Achievements:- Formulation of campaigns for the optimization of Sentiment actions, with improvements in ranges of between 5 and 10%.- Support in the creation of KPIS monitoring models, with the consolidation of visualization tools such as Tableu.- Accompaniment in the articulation of the social media / email marketing processes through the delimitation of a roadmap for Growth Marketing.

Medellin, Colombia

Digital and CRM department Manager. In charge of building and maintaining the digital presence of the brand in each channel, including social media, website, mailing, digital environment, and the development of CRM strategies based on the comprehensive analysis of data for the creation of a continuous strategy of Growth Marketing.Achievements:- Formulation of the CRM strategy, database segmentation of more than 50,000 records based on frequency/presence and interests.- 48% increase in content interaction on social networks such as Facebook and Instagram.- Average monthly growth of the community in social networks of between 4 and 6% in a community of over 150k followers.- Execution of Digital Advertising strategy with a 36% increase in traffic to the website.- Execution of strategies to increase conversions (purchase invoice records) in the Shopping Center, with a 22% growth in records.Execution of influencer marketing strategies with an increase of 62% of interactions.

Medellin, Colombia

Coordination, management and implementation of comprehensive communications strategies for internal and external audiences of the organization. Public relations, digital marketing, internal communication, content creation and strategy design.Achievements:-Implementation of new communication models.-Growth of up to 35% in the digital community.-Increase of up to 45% in interactions on digital channels.-Customer generation through digital channels for up to $ 35M-Implementation of strategies for business digital transformation.

Bogota

Support in the management and creation of internal communication campaigns for the IBM Digital Sales Latin America and Mexico team. Creation and management of strategic and pedagogical projects for Digital Sales related to Digital Marketing, Social Selling and use of ICT to generate sales. Achievements: - Implementation of a digital education program for sellers. -Creation of internal communication content plan. -Increase in participation of workshops and activities related to digital communication of 25%. -Implementation of new models and sales channels using digital media.

Master Business And Technology (Mbt)

Master'S Degree, Social Media: Gestión Y Estrategia, Social Media: Gestión Y Estrategia

Comunicación Social - Periodismo, Comunicación, General

Activities and Societies: Semillero de Investigación Territorio Semillero en Comunicación Digital Durante mi trayectoria como estudiante.

University Teaching And Didactics Diploma, Education, Diplomado En Docencia Y Didáctica Universitaria