I developed QualProspex, an AI-enabled stock investment system that leverages machine learning, automation, and programmatic APIs to refine investment strategies.While the machine learning community has focused its efforts in short-term, day trading, QualProspex leverages state-of-the-art technology to automate stock investments, focusing on medium-term strategies adaptable to the quarterly fiscal calendar. It stands out by processing data from over 10,000 public companies, using parallel processing to analyze extensive fundamental data. Core Functionalities:- Efficient Data Management: Leveraging advanced parallel processing and batch execution to ensure timely access to comprehensive market data.- Proprietary Machine Learning Algorithms: Employing sophisticated algorithms to predict market trends and support strategic investment decisions, bridging the gap between short-term and long-term strategies.- Comprehensive Risk Management: Utilizing rigorous financial metrics for stringent risk analysis, safeguarding investments by filtering out less viable options.- Enhanced Backtesting Engine: Offering robust backtesting tools to simulate strategies over 30 years, consistently outperforming major indexes like the S&P 500 in over 75% of tested years.- Automated Trading and Dynamic Price Adjustment: Excelling in real-time trade execution, managing dynamic pricing adjustments and partially filled orders to maximize returns.- User-Friendly Interface via Excel Integration: Integrating seamlessly with Excel to simplify complex investment decisions through a familiar interface.

At Code Worldwide, a subsidiary of Omnicom Media Group (US$10B+ global media & marketing holding company), I lead the NAR region consulting and execution of AI-driven customer, content and channel intelligence solutions, with a primary focus in the retail and automotive sectors. • Decision Science Roadmap for $6B fashion company. Directs and collaborates with decision scientists to develop algorithms to measure, predict and optimize Marketing performance (Next Best Action, Customer Lifecycle optimization), and Sales Channel performance (Forecasting and White Space Analysis for Point of Sales location).I collaborate with our team of data scientists to deploy AI models to optimize sales & marketing campaigns performance. This includes a variety of problems such as customer segmentation, content intelligence, and target location identification.Code Worldwide is a retail marketing solutions provider. It combines marketing technology, data science, and automated content development to help clients deliver customized customer experiences. Code's technology stack includes its own Forrester-recognized Marketing Technology solution, adZU, which is used by 10,000 businesses worldwide, including brand names such as Best Western, Jaguar, Land Rover, L’Oreal,  Mercedes-Benz, Ralph Lauren, Samsung, and Telstra. We integrate multiple sources of data (customer, media, content, performance) to provide insights and enable better marketing decision-making.

I advise executive teams in developing AI strategy and solutions, leveraging Data Science, Machine Learning (ML), Intelligent Automation (IA), and other disruptive technologies, in conjunction with internal and external data sources, as an enabler to drive profitable growth. I lead and partner with data scientists to model data driven solutions that provide ROI across emerging sectors, CPG and telecommunications industries. • Intelligent Automation Roadmap for Multibillion CPG Multinational. Led assessment & development of Intelligent Automation roadmap, leading to a pipeline of opportunities with a potential EBITDA impact of $40M+ in a 3 year period. • News Media Analytics for Telco carrier. Automated approach to ingest large scale news media sources from public domain, leverage Natural Language Processing (NLP) techniques to detect topics associated to competitive telecom landscape, and generate signals to enhance predictive models of subscriber behavior. • US Bureau of Labor Data Collection. Led team of data scientists and engineers to build automated approach to scrape and collect layoff events from multiple government websites, classified by state, timeframe, size and industry. Used by Chief Economist office to estimate the financial impact of COVID-19 across several industries in the US.

Defines and leads the implementation of analytics portfolio at a regional scale, acting as Business Translator (identifying business problem, analytics intervention, data scientist management, data science interpretation, storytelling). Partners with data scientists to develop, pilot, and implement improvements in portfolio aimed at product segmentation, predictive modeling, Net Working Capital Optimization and Sales Maximization in retail channels. Applied techniques include linear programming, Decision trees, Clustering, and Time Series Forecasting.• Advanced machine learning retail replenishment. Developed, in tandem with the global analytics team, end-to-end product architecture aimed to optimize product replenishment in regional operators. Back testing showcased an increase in product availability from 80% to 95%+, while reducing Net Working Capital in over 40%. • Stock-out predictor. Based on customer data, built stock-out predictor, which could lead to recover $6.5M out of $11M lost sales due to lack of product availability at retail stores.•I built a data scraper to compile SKU attributes from more than 10,000 products in the smartphones category, which were used as input to improve demand forecasting algorithms.

Guides and mediates Board actions with respect to current organizational priorities and transition to new company owners.

Startup- Retailer & Distributor of High End Audio Products (www.sonikaaudio.com). • Launched company from the ground up, developing partnerships with global US and Europe based global brands, and leveraging analytics to build forecasts and strategic plans.• Product Analytics. Based on open data, developed regression models to forecast demand on new products. Attribute selection made based at the SKU level.• Cost optimization to achieve 35% net margin. Based on data insights, designed end-to-end product prioritization and forecasting system, ensuring a cash-conversion-cycle of 60 days.• Media Coverage. Featured by El Comercio, Gestion and other important local business media

Upon my return to Peru, I joined Brightstar based on my previous track record of diversifying revenue streams. As General Manager, I provided leadership to 130+ person, overseeing all sales, business development, finance, inventory management and human resources. I reported to the Regional Director for Andean Region. The subsidiary achieved a turnaround, growing from US$47M to US$88M in annual sales (an 80% growth in a market that was growing at only a 20% rate). As a team we reorganized the sales & finance departments, leveraged IT platforms to generate new services, and entered new market segments. Some highlights: • Entered Retail Channels. By analyzing market and industry trends, technologies and key players, developed strategic initiative that generated US$25Million in sales.• 20% Increase in Sales Capillarity. Expanded services in wireless activations, prepaid virtual cards, and electronic payments, and in the process achieved 18,000 point of sales.• Created a High Performance Team. By bringing new talent, providing effective coaching and acknowledging excellence, achieved the highest engagement index in the LAN region (92%). • US$18MM Supply Chain Value Generation. By Analyzing client performance and market data, developed proposals for High Value Inventory management and Smart replenishment at retail locations.• 25% SG&A Cost Reduction. Created and executed a subsidiary $500K cost reduction plan without affecting its human capital.

Responsible for regional marketing activities for Latin America Region. Reports to Americas CMO. • Market Research for New Services Adoption. Directed focus groups in Brazil, unlocking the potential adoption of new services for advertising, commerce and entertainment (i.e. content delivery, gaming) industries.• Budget Savings. Created plan to reduce 30% of advertising costs, based on a transition to digital media. • Public Speaking. Acted as corporate ambassador regional in industry trade events, generating visibility to media and customers on Alcatel-Lucent’s vision of new business models enabled by LTE (Long Term Evolution).

I returned to the US and was promoted to direct the caribbean AMX global account sales team. In spite of a very competitive landscape, regional sales grew from US$40 Million to US$60 Million. Reported to the Global Account Sales VP. Key highlights:• First IPTV Commercial Service in Caribbean Region. In tandem with the headquarters team, we negotiated a US$ 20 Million contract with a global carrier, positioning the solution ecosystem (video encoders, middleware, broadband access and professional services). The Project won a “Worldwide Deployment of the Year” 2009 Award. This also unlocked a business transformation with the potential adoption of target advertising and digital signage. • First Alcatel-Lucent’s worldwide DTH (Direct-to-Home) Project, valued at US$5 Million • Expansion to New Market. We entered Jamaica, deploying PDH microwave and Optical switching (DWDM) solutions, receiving a “2008 Key Project” Regional Award. 50%. Also exceeded our revenue objetives and was recipient of an “Achievers Club” Award. I am also proud that one of my managers was selected as “Top 3 Americas” from 100+ candidates.

After my Bell Labs experience I was promoted as Sales Director and went to the caribbean as an expat. Reported to the Global Account Sales VP. Prior to my tenure the only source of revenue was CDMA technology sales. We diversified the revenue streams by expanding our customer relationships beyond network planning, including customer service and marketing, which allowed us to position new products. By the time I left we had positioned Core network solutions (displacing a VoIP incumbent), Broadband access (DSL) and Profesional services. The local subsidiary team grew from about 15 to 50 members. Key highlights: • 40% Revenue Growth. By quantifying OPEX savings (energy consumption, footprint, wireless carrier capacity) using Alcatel-Lucent´s portfolio, our revenue grew 20+% from US$16 Million to US$22 Million, obtaining the 2005 “Achievers Club” Award.• US$60 Million Wireless CDMA network growth (3G1x/EV-DO Data). We were able to sign a complex MOU, worth US$60 Million, which gave Lucent exclusivity during a 3-year period with Verizon International, protecting our business from other competitors. • US$10 Million First Regional IP Multimedia Subsystem (IMS). By highlighting the deployment of new services using converged DataGrid technology, we won first regional IMS contract, which was a 4G SDHLR. Recipient of 2006 “Star Award”.

Given my wireless technology background, I was promoted to join Bell Labs as the liaison between wireless R&D and in-country Verizon International sales teams. I provided leadership on product definition, lifecycle management, pricing strategy and management of R&D resources to align wireless product roadmaps with market needs. Responsibility included customers in Venezuela, Argentina, Mexico, Puerto Rico and Dominican Republic and was later expanded to rest of Caribbean. I Reported to the Technical Sales Director, LATAM Region. During my 5 years there we achieved 100% marketshare in the LATAM region with Verizon International. Key highlights: • $120 MM Multiyear contract. Assumed a lead role in a wireless 3G overlay proposal that led Lucent to sign a contract in Venezuela. I proposed the Product strategy and factory sourcing to reduce costs in 15%, the Pricing strategy to protect revenue for future growth and actively participated in the contract negotiation to avoid revenue leakage across regions, unreasonable warranty periods, and to increase our revenue recognition capability. • $75 MM Caribbean Market Expansion. Developed strategies to expand operations and displace incumbent in the caribbean market. Developed customer specific technical roadmaps and prepared and delivered proposals that included CDMA wireless, IMS (IP Multimedia Subsystem), Push-to-Talk (PTT) and core network evolution in Bahamas, Barbados, Jamaica, Guyana and Trinidad & Tobago, among others.

• Account Management. By successfully directing meetings with customer’s high level executives, identified needs, proposed solutions, and generated US$42M in revenue based on TDMA wireless network deployment in the interior of Peru. Negotiated payment terms to reduced A/Rs from $30M to $3M.• Business Expansion. Increased presence by negotiating contract for long distance services equipment.• Marketing & Sales Certification. Graduated from company’s sponsored “Marketing and Sales Leadership Development “ Program, which provided the opportunity to develop a solid foundation across business lines through rotational assignments , coupled with an intensive training program that included courses in finance, accounting, contract negotiation, legal clauses, international logistics and account planning.

I co-Authored D-RAMA (Dynamic Resource Auction Multiple Access), a 3G wireless access protocol, which showed a 10% improvement when compared to PRMA (Packet Reservation Multiple Access) and potentially double the capacity over existing TDMA systems. I Presented the results at IEEE (Institute of Electrical and Electronics Engineers) conferences in Finland and Mexico and later was published and referenced in the international technical literature.